26th June 2009
Hard Rock International signed an agreement with EuroVegas Hungary Ltd to open Hard Rock Hotel and Casino Hungary.
The move is part of a plan announced in 2007 by the company's owners, the Seminole tribe of Florida, to expand the restaurant chain aggressively in Eastern Europe, Latin America and Asia-Pacific. The group said at the time it planned to open 25 to 30 hotels.
But the company's bid to lend its name to a theme park in the U.S. recently failed, as the park closed less than a year after it opened and was eventually sold in bankruptcy proceedings.
The Hungarian hotel will be in the northwest part of the country, near the Austrian and Slovakian borders, and is expected to open in early 2012. It will have more than 600 guest rooms.
Alfred Supersberger, co-chairman of EuroVegas Hungary, said his company was convinced Hard Rock was its ideal partner for the project, citing its expertise in operating large hotels and casinos.
Hard Rock has hotel and casino properties in several U.S. cities and in Macau, Pattaya and Bali, and has announced others in Malaysia, Singapore, Atlanta, Dubai and Abu Dhabi, among other locations.
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