Monday, December 19, 2022
World Casino Directory Blog: Organic Search Engine Results. Tips from news media veteran
World Casino Directory Blog: Organic Search Results
In Web search engines, organic search results are the query results which are calculated strictly algorithmically, and not affected by advertiser payments. They are distinguished from various kinds of sponsored results, whether they are explicit pay per click advertisements, shopping results, or other results where the search engine is paid either for showing the result, or for clicks on the result.
Background
The Google, Yahoo!, Bing, Petal and Sogou search engines insert advertising on their search results pages. In U.S. law, advertising must be distinguished from organic results. This is done with various differences in background, text, link colors, and/or placement on the page. However, a 2004 survey found that a majority of search engine users could not distinguish the two.
Because so few ordinary users (38% according to Pew Research Center) realized that many of the highest placed "results" on search engine results pages (SERPs) were ads, the search engine optimization industry began to distinguish between ads and natural results.[citation needed] The perspective among general users was that all results were, in fact, "results." So the qualifier "organic" was invented to distinguish non-ad search results from ads. It has been used since at least 2004.
Because the distinction is important (and because the word "organic" has many metaphorical uses) the term is now in widespread use within the search engine optimization and web marketing industry. As of July 2009, the term "organic search" is now commonly used outside the specialist web marketing industry, even used frequently by Google (throughout the Google Analytics site, for instance).
Google claims their users click (organic) search results more often than ads, essentially rebutting the research cited above. A 2012 Google study found that 81% of ad impressions and 66% of ad clicks happen when there is no associated organic search result on the first page. Research has shown that searchers may have a bias against ads, unless the ads are relevant to the searcher's need or intent.
The same report and others going back to 1997 by Pew show that users avoid clicking "results" they know to be ads.
According to a June 2013 study by Chitika, 9 out of 10 searchers don't go beyond Google's first page of organic search results, a claim often cited by the search engine optimization (SEO) industry to justify optimizing websites for organic search. Organic SEO describes the use of certain strategies or tools to elevate a website's content in the "free" search results.
Users can prevent ads in search results and list only organic results by using browser add-ons and plugins. Other browsers may have different tools developed for blocking ads.
Organic search engine optimization is the process of improving web sites' rank in organic search results.
References
Monday, November 21, 2022
World Casino Directory Blog: News (Gaming/Gambling): United States Igaming Revenue Report
News (Gaming/Gambling): United States Igaming Revenue Report
Total igaming revenue for October 2021 in New Jersey, Michigan, Pennsylvania, Connecticut, West Virginia, and Delaware added up to $445.2 million, an increase of just under 22% over October 2021…internet-gaming win reported in New Jersey was $147.2 million, reflecting growth of 15.9%...Michigan won a record $141 million from online gamblers…Revenue from igaming in Pennsylvania was $124.5 million, an increase of 17.4% over October 2021…Igaming operators set a revenue record in October at $21.9 million… West Virginia igaming revenue for October came in at $9.4 million, a 32% jump…Delaware’s internet casinos won $1.2 million from gamblers in October 2022, a 22.5% increase.
Wednesday, August 17, 2022
World Casino News: NJ gambling revenue up 6.7% in July, but 5 casinos still lag
NJ gambling revenue up 6.7% in July, but 5 casinos still lag
ATLANTIC CITY, N.J. (AP) — New Jersey’s casinos, horse tracks that offer sports betting and the online partners of both types of gambling outlets won $480.7 million in July, an increase of 6.7% from a year ago.
But the resorts nine casinos continue to struggle to return to pre-pandemic levels in terms of the amount won from in-person gamblers, with five of them winning less in July 2022 than they did in July 2019, before the coronavirus pandemic began.
Figures released Tuesday by the New Jersey Division of Gaming Enforcement show that the casinos collectively won just under $299 million from in-person gamblers. That’s more than the $277 million they collectively won in July 2019.
But five casinos — Bally’s, Borgata, Golden Nugget, Harrah’s and the Tropicana — won less from in-person gamblers last month than they did in July 2019.
Nonetheless, Atlantic City’s performance in July “showed indications of a strong summer season fueled by a return to normal operations and consumer behavior,” said Jane Bokunewicz, director of the Lloyd Levenson Institute at Stockton University.
“Unlike last summer, Atlantic City casinos in 2022 are operating without official public health restrictions, which were still in place at the start of summer 2021,” she said. “There also isn’t the COVID-19 drag of persisting public health concerns that kept some visitors from returning to pre-pandemic behaviors even after an end to the COVID-19 public health emergency in New Jersey.”
James Plousis, chairman of the New Jersey Casino Control Commission, said the resort is off to a good start to the crucial summer season.
“Casino win reached its highest level for the month of July in a decade, reflecting the strength of Atlantic City as a gaming and leisure destination,” he said. “Year-to-date, every casino hotel has surpassed its casino win, internet gaming win, and total gaming revenue compared to the same period last year.”
While internet gambling and sports betting add to the revenue totals reported by the state for each casino, gambling executives say those figures are misleading because substantial portions of such revenue are kept by third-party providers such as tech platforms.
Because of that reason, they say in-person gambling revenue is a more accurate measure of how well the casinos are doing.
The Borgata won $124 million from in-person gamblers, sports bettors and internet gambling in July, up 16.4% from a year earlier. Hard Rock won $59.8 million, up nearly 8%; Golden Nugget won $49.1 million, virtually flat from a year earlier; and Ocean won $43.3 million, up 29.5% from a year ago.
Tropicana won $35.8 million, down 2.5% from a year ago; Harrah’s won $26.3%, down 10%; Caesars won $25.5 million, down 3.2%; Bally’s won $20.7 million, up 28.4%, and Resorts won $18.3 million down nearly 3%. (Resorts Digital, the company’s online arm, won nearly $39 million, an increase of nearly 15% from a year earlier.)
Among racetracks that offer sports betting, the Meadowlands in East Rutherford won $25.2 million in July, down from $31.7 million a year earlier. Monmouth Park in Oceanport won $1.6 million, down from $2.4 million a year earlier, and Freehold won $675,089, up from $165,792 last year.
All told, gamblers wagered $531.8 million on sports in July, down from $578.7 million a year ago.
New Jersey’s sports betting market is facing a new challenge from New York, which began offering mobile sports betting earlier this year and quickly seized the nationwide lead in terms of the amount of sports bets taken.
Friday, August 12, 2022
Monday, July 04, 2022
Blog: News Media via Media Man Group: Pop culture, sports, business...
News Media via Media Man Group: Pop culture, sports, business...
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Sunday, May 01, 2022
World Casino Directory: Bally's River West Resort - Casino in Chicago, USA?
Bally's River West Resort - Casino in Chicago, USA?
Rhode Island-based Bally's appears to be the last casino up for consideration in the Windy City of Chicago.
Alderman Pat Dowell announced on Monday she "cannot support” Hard Rock International’s plan to open a casino as part of the proposed mega-development in her ward, citing neighbors’ fears over crime and the potential for overcrowding.
Bally's is the only proposal left on the table. That company is looking to develop a casino resort in the River West section of the city. The alderman there has not come out against a gambling site in the ward.
City leaders are looking to tap revenue from the eventual casino to fund Chicago's pension obligations.
“I believe a casino will support the growth and prosperity of the City by adding a sought-after destination amenity to Chicago’s already world-class tourism and hospitality offerings,” Dowell wrote in her statement. “I know first-hand how vital a casino is to the City’s bottom line. The revenues from a Chicago casino will go a long way towards ensuring we meet our obligations to the Police and Fire pension funds.”
But she added that city leaders must balance the “positive aspects of each casino proposal” against “the needs and wishes of the existing community.”
“The Hard Rock Casino at ONE Central would be dropped into an existing, well-established family community in the Prairie District of Chicago’s South Loop,” Dowell wrote. “Because of that, I have concerns about the density of the Hard Rock Casino proposal.”
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