Sunday, July 14, 2013

Casino will allow non-VIPs entry as high-roller guests - 12th July 2013

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Australian Casinos Crown Limited Casinos Hotels Property Sydney Australia



VIPs only: Crown Sydney will be modelled on Melbourne casino's Mahogany Room. Photo: Supplied

Guests without VIP credentials will be allowed into James Packer's high-roller casino, despite claims strict entry requirements will weed out the general public.

It follows a warning by an independent panel that stringent rules are required to prevent Crown admitting regular gamblers on slow nights.

Crown says its proposed high-end casino at Barangaroo is aimed squarely at affluent gamblers, reducing the risk of problem gambling and leaving the mass gaming market to its rival, the Star. It will cater for international and domestic high rollers, but says half the property's earnings will come from local gamblers. To ensure exclusivity, members would have to demonstrate a record of VIP gaming at other casinos, or be subject to a 24-hour cooling-off period before playing. Their gaming habits would also be reviewed regularly to ensure they should remain members.

But they would be permitted to bring a ''limited number'' of guests who could play tables without undergoing the same checks.

Gambling Impact Society executive Kate Roberts said the loophole ''makes a mockery'' of the so-called strict entry requirements. A Crown spokesman said VIP gaming rooms around the world allowed members to ''enjoy the company of their partner or couple of friends'', and to do otherwise would discourage patrons.

Crown Sydney will model its exclusive gaming area on the Mahogany Room at the group's Melbourne casino. It would not reveal what proportion of gamblers in that room each year are guests. Australian Churches Gambling Taskforce member Mark Henley said allowing members to ''sign in a friend'' meant guests could gamble beyond their means.

''You can lose a lot of money very fast,'' he said. ''One thing that casinos are very good at is creating an environment where people spend far more than they intend to.''

Crown said granting the general public access to the high-roller rooms would run counter to its commercial interests, eroding the casino's exclusive nature.

But the independent panel said ''a concern remains'' about the strength of that incentive if Crown was ''unable to attract sufficient VIP members to fully utilise the facilities'', which would accommodate about 700 players. It said a strong definition of VIP gaming was required.

Crown said members rules, and an absence of poker machines and low-bet tables, would ensure it caters only to wealthy patrons. It said if the same measures were applied to its Melbourne casino, only 5 per cent of local gaming customers would be attracted.

However, anti-gambling groups said an unlimited number of electronic casino games would be as damaging as poker machines, and appeal to local gamblers, not VIPs. Crown said local gaming revenue will likely be higher in Sydney than Melbourne, because of its larger population, higher average household incomes and higher participation rates in other forms of gambling.

The government has given conditional approval to the bid and says rules will be in place to ensure guests are "bona fide". (Fairfax Media)

Websites Of Reference

Fairfax Media

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Wednesday, February 20, 2013

World Casino Directory Blog: Organic Serach Researchs for the business sector and beyond the hotels, casinos and resorts

World Casino Directory Blog: Organic Search Results




In Web search engines, organic search results are the query results which are calculated strictly algorithmically, and not affected by advertiser payments. They are distinguished from various kinds of sponsored results, whether they are explicit pay per click advertisements, shopping results, or other results where the search engine is paid either for showing the result, or for clicks on the result.


Background

The Google, Yahoo!, Bing, Petal and Sogou search engines insert advertising on their search results pages. In U.S. law, advertising must be distinguished from organic results. This is done with various differences in background, text, link colors, and/or placement on the page. However, a 2004 survey found that a majority of search engine users could not distinguish the two.


Because so few ordinary users (38% according to Pew Research Center) realized that many of the highest placed "results" on search engine results pages (SERPs) were ads, the search engine optimization industry began to distinguish between ads and natural results.[citation needed] The perspective among general users was that all results were, in fact, "results." So the qualifier "organic" was invented to distinguish non-ad search results from ads. It has been used since at least 2004.


Because the distinction is important (and because the word "organic" has many metaphorical uses) the term is now in widespread use within the search engine optimization and web marketing industry. As of July 2009, the term "organic search" is now commonly used outside the specialist web marketing industry, even used frequently by Google (throughout the Google Analytics site, for instance).


Google claims their users click (organic) search results more often than ads, essentially rebutting the research cited above. A 2012 Google study found that 81% of ad impressions and 66% of ad clicks happen when there is no associated organic search result on the first page. Research has shown that searchers may have a bias against ads, unless the ads are relevant to the searcher's need or intent.


The same report and others going back to 1997 by Pew show that users avoid clicking "results" they know to be ads.


According to a June 2013 study by Chitika, 9 out of 10 searchers don't go beyond Google's first page of organic search results, a claim often cited by the search engine optimization (SEO) industry to justify optimizing websites for organic search. Organic SEO describes the use of certain strategies or tools to elevate a website's content in the "free" search results.


Users can prevent ads in search results and list only organic results by using browser add-ons and plugins. Other browsers may have different tools developed for blocking ads.


Organic search engine optimization is the process of improving web sites' rank in organic search results.


References

Wikipedia

Search News Media

Search Engine Journal

Search Engine Land

Saturday, January 26, 2013

Betfair teams up with Crown Casino Aussie Millions

Profiles

Casinos Gaming Brands Crown Casino Aussie Millions Casinos Casino Advertising Affiliates



Media Man International www.mediamanint.com and Casino News Media with the latest on the casino, gaming and poker world...

Online casino and gaming operator Betfair have inked a deal with Crown Limited to sponsor the 2013 Aussie Millions Poker Championship.

The deal will see Betfair become the presenting partner of the tournament, officially named the Australian Poker Championship. The company's logo will be displayed around the tournament including on the poker tables.

Betfair have slowly but surly increased their focus on their Australian operations since gaining a licence in 2006 and will be using the tournament to increase awareness. The company had previously had success with advertising in sporting grounds but there was recently a clampdown on gambling advertising.

The tournament is run by Crown Limited and is held at their famous casino, Crown Melbourne (formally known as Crown Casino). The company advise that the event is the largest and most prestigious poker tournament in the Southern Hemisphere. The main event is has paid out AU$15 million in prizes to date and will commence on January 17.

Speaking about the deal Betfair Australia's CEO Giles Thompson described the deal as groundbreaking and explained how important it was to the company's operations in the area.

He said: "Betfair has changed the wagering landscape in Australia with its unique betting exchange offering. We see this as an invaluable opportunity to engage Australians on the unparalleled benefits of exchange betting."

News...

Crown Casino does deal with Betfair...

Betfair has announced that it has signed a lucrative deal with Crown Casino in Melbourne in terms of which Betfair will be the Presenting Partner in the prestigious Aussie Millions which is scheduled to be held at Crown Casino in Melborune, Australia.

Betfair will be allowed to occupy several leading branding positions during the 2013 Aussie Millions which includes each table of play in the tournament area. The tournament is scheduled to commence on Thursday, 17th January, 2012 and will continue until Sunday, 3rd February, 2013. The Aussie Millions is the richest, largest, longest and most prestigious gaming event in the Southern Hemisphere and the Main Event has, since 2003, generated a 10 year total prize pool of AUD$ 52,580,000. The Aussie Millions was also the first to introduce the six figure buy in event to the circuit schedule.

Betfair is the largest betting exchange in the world and has a presence in several jurisdictions which include the United Kingdom, Australia and the United States.

Betfair’s Australian operation is the only licensed betting exchange in the country where the company supports sporting and racing bodies through the payment of product fees and sponsorships.

Greg Hawkins, Chief Executive Officer at Crown Casino, said that they are very excited to announce that Betfair will be the Presenting Partner of the Aussie Millions Poker Championship in January, 2013. Hawkins added that The Aussie Millions is its marquee poker event and that there is fantastic affiliation between these powerful established brands. Hawkins also stated that with sport being a huge part of Australian culture, Betfair’s unique betting exchange will be a wonderful complement to the Aussie Millions as well as to their poker patrons.

Betfair is licensed with the Lotteries and Gambling Authority of Malta.

News...

Betfair signs Aussie Millions sponsorship deal...

Betfair has been unveiled as a presenting partner of the 2013 Aussie Millions Poker Championship which kicks off later this month.

Aussie Millions is a series of poker tournaments held at the Crown Casino in Melbourne, which begins on Thursday January 17th, featuring 26 poker tournaments over 18 consecutive days with buy-ins ranging from AUD$500 to $250,000.

Under the sponsorship agreement, Betfair will occupy a number of premium branding positions, most notably on each table of play during the tournament.

“We are thrilled to announce that Betfair will be the Presenting Partner of the Aussie Millions Poker Championship in January 2013,” said Greg Hawkins, CEO of the Crown Casino. “The Aussie Millions is Crown’s marquee poker event, and there is terrific alignment between these great, established brands. Sport is an enormous part of Australian culture and Betfair’s unique betting exchange is a fantastic complement to the Aussie Millions, and our poker patrons.”

Betfair Australia CEO Giles Thompson said that its ground-breaking partnership with Aussie Millions was an ideal fit for both organisations.

“Betfair has changed the wagering landscape in Australia with its unique betting exchange offering, whilst the Aussie Millions has introduced an innovative tournament which has heightened interest in the game of poker,” said Thompson. “Already Betfair boasts close to four million customers in over 55 countries and we see this as an invaluable opportunity to engage Australians on the unparalleled benefits of exchange betting.”

A total prize pool of more than $20m is expected to be generated from all of the Aussie Millions events, with the $10,600 main event, won last year by Australian poker pro Oliver Speidel, beginning on Sunday January 27th and reaching its final table on Saturday February 2nd.


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Websites

Crown Melbourne www.crownmelbourne.com.au

Aussie Millions www.aussiemillions.com

Casino News Media www.casinonewsmedia.com

Media Man Int www.mediamanint.com