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Endeavor president Mark Shapiro promises not to ‘over-commercialize’ WWE - May 2023





The president of Endeavor says they will look at ways to increase WWE's sponsorship revenue, but they are not going to "over-commercialize" the product. 

Mark Shapiro appeared on the Sports Media Podcast on Wednesday and was asked about WWE sponsorship opportunities that could potentially involve putting brand logos on wrestlers' ring gear. 

Shapiro responded:

"Look, you want to be authentic, you want to be seamless, you want to be organic, you want to be true to your audience. So, no, we're not going to put a brand on somebody's robe walking into the ring. Now, by the way, do UFC fighters wear Venom apparel and Project Rock shoes when they come into the octagon? Yes, they do. Could the WWE benefit from an apparel deal as such? A shoe deal as such? Absolutely but we're not going to over-commercialize it, we're not going to saturate it to the point that we cheap it out, we trick it out, and you turn off the fanbase.

You've gotta figure out what's right in the ring, in the octagon. You've gotta figure out what's right with the arena, indoor, outdoor. You've gotta figure out what's right with the fighters and the participants, and you gotta walk before you run."

However, Shapiro emphasized that the transaction has not been completed and they are not currently in a position to make decisions regarding WWE. 


Shapiro's comments regarding WWE's sponsorship potential echoes what had prevaiously been expressed by Endeavor CEO, Ari Emanuel. During an appearance on CNBC's Squawk on the Street earlier this month, Emanuel noted that they will let WWE "do what they want to do" while his group works to drive revenue. He says it's the same playbook they used with UFC. 

"Right now, we're focused on saving some cost, doing sponsorship, which they didn't have. It's the same formula we used at UFC," Emanuel said.  

Shapiro also commented on the success of this strategy during an interview with Sports Business Journal's John Ourand last month.

Shapiro said:

"That's the strategy. That's how it has successfully played out for the UFC over the last six years. Remember when we bought it for $4.1 billion? People thought that price was crazy. Now, it is valued at $12.1 billion. I mean, what a story. We hope to do the same thing with the WWE." 




WWE Creates Placeholder Company for Endeavor Acquisition, Nick Khan Issues Letter to WWE Shareholders, More - 12th May 2023


WWE has created a new LLC, titled NEW WHALE INC., as a placeholder company for the Endeavor acquisition. The filing reiterates what was said several weeks back, noting that when the merger is finalized later this year, a new name will be revealed for the new company that Endeavor will run to oversee WWE and UFC. The stock market initials, as announced before, will be TKO, and that could be a hint at the planned company name.

The SEC filings included a letter from WWE CEO Nick Khan to stockholders in regards to the Endeavor acquisition. The letter outlines potential risk factors, transactions/closing, and more. WWE also released a Q&A for stockholders, and both can be seen below.

The letter from Khan reads like this:

To Our Stockholders:

On behalf of the board of directors of World Wrestling Entertainment, Inc., a Delaware corporation, which we refer to as “WWE,” we are pleased to enclose the information statement/prospectus relating to the proposed transaction between WWE and Endeavor Group Holdings, Inc., which we refer to as “Endeavor,” pursuant to which WWE and Endeavor propose to combine the businesses of WWE and Zuffa Parent, LLC, a Delaware limited liability company and a subsidiary of Endeavor, which owns and operates the Ultimate Fighting Championship (“UFC”) and which we refer to as “HoldCo,” which combined business will be managed by a newly public listed company that is currently named New Whale Inc., a Delaware corporation and direct, wholly owned subsidiary of WWE, which we refer to as “New PubCo,” which will be implemented through a sequence of transactions (the “Transactions”).

On April 2, 2023, Endeavor, WWE, Endeavor Operating Company, LLC, a Delaware limited liability company and a wholly owned subsidiary of Endeavor, which we refer to as “EDR OpCo,” HoldCo, New PubCo, and Whale Merger Sub Inc., a Delaware corporation and a direct, wholly owned subsidiary of New PubCo, which we refer to as “Merger Sub,” entered into a transaction agreement, which, as the same may be amended from time to time, we refer to as the “transaction agreement.” In connection with the transaction agreement, WWE formed New PubCo and Merger Sub. The Transactions include (i) an internal reorganization of WWE (the “Pre-Closing Reorganization”), (ii) following the Pre-Closing Reorganization, the merger of Merger Sub with and into WWE, with WWE surviving the merger as a direct, wholly owned subsidiary of New PubCo (the “merger”)—as a result of the merger, (x) each outstanding share of WWE’s Class A common stock, par value $0.01 per share (the “WWE Class A common stock”) and (y) each outstanding share of WWE’s Class B common stock, par value $0.01 per share (the “WWE Class B common stock,” and together with the WWE Class A common stock, the “WWE common stock”) that is outstanding immediately prior to the effective time of the merger (the “effective time”), but excluding any cancelled WWE shares (as defined herein), will, in each case, be converted automatically into the right to receive one share of New PubCo Class A common stock, par value $0.00001 per share (the “New PubCo Class A common stock”), (iii) following the merger, the conversion of the surviving corporation in the merger to a Delaware limited liability company (“WWE LLC”) (the “conversion”), which will be wholly owned by New PubCo immediately prior to the WWE transfer, (iv) following the conversion, (x) the contribution by New PubCo of all of the equity interests in WWE LLC to HoldCo in exchange for 49% of the membership interests in HoldCo on a fully diluted basis after giving effect to any issuance of membership interests in HoldCo in connection with such exchange (such contribution, the “WWE transfer”, and such membership interests, the “WWE Transfer Consideration”) and (y) the issuance to EDR OpCo and certain of its subsidiaries of a number of shares of New PubCo Class B common stock, par value $0.00001 per share (the “New PubCo Class B common stock”), representing, in the aggregate, 51% of the voting power of New PubCo on a fully diluted basis and no economic rights in New PubCo, in exchange for a payment equal to the par value of such New PubCo Class B common stock.

Upon the effective time, each issued and outstanding share of WWE common stock (other than cancelled WWE shares) will be converted automatically into one validly issued, fully paid and non-assessable share of New PubCo Class A common stock, which we refer to as the “transaction consideration,” and all such converted shares will then cease to exist and will no longer be outstanding. WWE Class A common stock currently trades on the NYSE under the ticker symbol “WWE.” On March 31, 2023, the closing price of WWE Class A common stock was $91.26 per share.

Upon completion of the Transactions, including the merger, which we refer to as the “Closing,” subsidiaries of Endeavor are expected to collectively own 51% of the voting power of New PubCo and 51% of the economic interests in HoldCo, with former securityholders of WWE common stock indirectly owning 49% of the economic interests in HoldCo, 49% of the voting power of New PubCo and 100% of the economic ownership of New PubCo, in each case, on a fully diluted basis. Shares of New PubCo Class A common stock are expected to be listed for trading on the New York Stock Exchange, which we refer to as the “NYSE,” under the ticker symbol “TKO.”

At a meeting of the board of directors of WWE, which we refer to as the “WWE Board,” the WWE Board unanimously adopted resolutions (i) determining that it was advisable and in the best interests of WWE and the WWE stockholders to enter into the transaction agreement and to consummate the Transactions, (ii) approving the execution, delivery and performance of the transaction agreement and the consummation of the Transactions and (iii) resolving to recommend that WWE stockholders adopt the transaction agreement.

The adoption of the transaction agreement and, therefore, the approval of the Transactions, including the merger, required the affirmative vote of holders of at least a majority of the voting power of the shares of WWE common stock entitled to vote on such matters. On April 2, 2023, Vincent K. McMahon (“Mr. McMahon”), who, as of the date thereof, was the record holder of 69,157 shares of WWE Class A common stock and 28,682,948 shares of WWE Class B common stock, representing approximately 81.0% of the aggregate voting power of the issued and outstanding shares of WWE common stock on such date, delivered a written consent, which we refer to as the “Written Consent,” adopting and, therefore, approving the transaction agreement and the Transactions, including the merger. Accordingly, the delivery of the Written Consent was sufficient to adopt the transaction agreement and, therefore, approve the Transactions, on behalf of WWE stockholders. WWE has not solicited and is not soliciting your adoption of the transaction agreement or approval of the Transactions, including the merger.

No further action by any Endeavor stockholder or WWE stockholder is required under applicable law, and neither Endeavor nor WWE will solicit the votes of their respective stockholders for the adoption or approval of the transaction agreement or the Transactions, including the merger. Neither Endeavor nor WWE will call a special meeting of their respective stockholders for purposes of voting on adoption or approval of the transaction agreement or the Transactions, including the merger. This information statement/prospectus and notice of action by written consent is being provided to you for informational purposes only and shall be considered the notice required under Section 228(e) of the DGCL. You are not being asked for a proxy, and you are requested not to send a proxy.

Endeavor and WWE are not required to complete the Transactions, including the merger, unless a number of conditions are satisfied or waived, which we refer to as the “closing conditions,” including: (i) the expiration of the waiting period under the U.S. Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended, (ii) obtaining other applicable regulatory approvals, (iii) the absence of any order or legal requirement that enjoins, restrains or otherwise prevents the consummation of the Transactions, (iv) the effectiveness of New PubCo’s registration statement on Form S-4, of which the accompanying information statement/prospectus forms a part, and the absence of any stop order or other proceeding that suspends or otherwise threatens such effectiveness, (v) the registration, and the authorization of listing on the NYSE, of New PubCo Class A common stock, and (vi) the consummation of the Pre-Closing Reorganization. The closing date of the Transactions will be at least 20 business days after the mailing of the accompanying information statement/prospectus to WWE stockholders, in accordance with Rule 14c-2(b) promulgated under the Exchange Act.

We encourage you to read the entire accompanying information statement/prospectus carefully, in particular the risk factors set forth in the section entitled “Risk Factors” beginning on page 31 of the accompanying information statement/prospectus.

On behalf of WWE, thank you for your consideration and continued support.

Nick Khan
Chief Executive Officer
World Wrestling Entertainment, Inc.

The Q&A reads like this:

QUESTIONS AND ANSWERS ABOUT THE TRANSACTIONS

The following questions and answers are intended to briefly address some commonly asked questions regarding the transaction agreement and the Transactions, including the merger. You are encouraged to carefully read the remainder of this information statement/prospectus, its annexes and exhibits and the documents that are referred to in this information statement/prospectus and to pay special attention to the sections entitled “Risk Factors” and “Cautionary Statement Regarding Forward-Looking Statements” beginning on pages 31 and 29, respectively, of this information statement/prospectus, because the information contained in this section may not provide all the information that might be important to you with respect to the transaction agreement and the Transactions, including the merger. For further information, please read the section entitled “Where You Can Find More Information” beginning on page 288 of this information statement/prospectus.

Q: Why am I receiving this information statement/prospectus?
A: On April 2, 2023, Endeavor, EDR OpCo, HoldCo, WWE, New PubCo and Merger Sub entered into the transaction agreement, pursuant to which WWE and Endeavor propose to combine the businesses of WWE and HoldCo, which owns and operates UFC, which combined business will be managed by New PubCo, a new publicly listed company, once the Transactions, including the merger, are implemented.

In connection with the transaction agreement, WWE formed two wholly owned subsidiaries, New PubCo and Merger Sub. Subject to the terms and conditions of the transaction agreement, (i) WWE will undertake the Pre-Closing Reorganization, (ii) following the Pre-Closing Reorganization, Merger Sub will merge with and into WWE, with WWE surviving the merger as a direct, wholly owned subsidiary of New PubCo, (iii) following the merger, the surviving corporation will be converted to WWE LLC, a Delaware limited liability company, which will be wholly owned by New PubCo, immediately prior to the WWE transfer and (iv) following the conversion, New PubCo will (a) contribute all of the equity interests in WWE LLC to HoldCo in exchange for 49% of the membership interests in HoldCo on a fully diluted basis after giving effect to any issuance of membership interests in HoldCo in connection with such exchange and (b) issue to EDR OpCo and certain of its subsidiaries a number of shares of New PubCo Class B common stock, par value $0.00001 per share, representing, in the aggregate, 51% of the voting power of New PubCo on a fully diluted basis and no economic rights in New PubCo, in exchange for a payment equal to the par value of such New PubCo Class B common stock. As a result of the Transactions, including the merger, subsidiaries of Endeavor are expected to collectively own 51% of the voting power of New PubCo and 51% of the economic interests in HoldCo, with former securityholders of WWE common stock indirectly owning 49% of the economic interests in HoldCo, 49% of the voting power of New PubCo and 100% of the economic ownership of New PubCo, in each case, on a fully diluted basis. In addition, New PubCo will be renamed “[ ]” immediately following the completion of the Transactions, including the merger.

Upon completion of the Transactions, including the merger, former securityholders of WWE common stock will own shares of New PubCo Class A common stock, which is expected to be listed for trading on the NYSE under the ticker symbol “TKO.” For further information on the rights of such shares, please read the section entitled “Summary of the Transaction Agreement— Transaction Consideration; Conversion of Shares; Exchange of Certificates” beginning on page 144 of this information statement/prospectus.

We have included in this information statement/prospectus important information about the Transactions, including the merger, and the transaction agreement (a copy of which is attached as Annex A). You should carefully read this information and the documents referred to therein in their entirety.

Please note that the delivery of the Written Consent is sufficient to adopt and approve the transaction agreement and the Transactions (including the merger) on behalf of stockholders of WWE. You are not being asked for a proxy, and you are requested not to send a proxy.

Q: Why is WWE proposing the Transactions?
A: The WWE Board has unanimously approved the transaction agreement and the transactions contemplated thereby, and determined that the transaction agreement and the transactions contemplated by the transaction agreement, are in the best interest of WWE and its stockholders. WWE believes that the Transactions, including the merger, will benefit WWE stockholders. For further information, please read the sections entitled “The Transactions—WWE’s Reasons for the Transactions; Recommendation of the WWE Board of Directors” beginning on page 95 of this information statement/prospectus.

Q: What will WWE stockholders receive in the Transactions?
A: At the effective time, each issued and outstanding share of WWE Class A common stock and WWE Class B common stock (other than cancelled WWE shares) will be converted automatically into one validly issued, fully paid and non-assessable share of New PubCo Class A common stock, and all such converted shares will then cease to exist and will no longer be outstanding. For further information, please read the section entitled “Summary of the Transaction Agreement— Transaction Consideration; Conversion of Shares; Exchange of Certificates” beginning on page 144 of this information statement/prospectus.

Q: What will holders of WWE equity awards receive in the Transactions?
A: At the effective time, each award of WWE RSUs and WWE PSUs, including any dividend equivalent rights granted with respect thereof, that is outstanding immediately prior to the effective time will be converted into an equivalent award of restricted stock units or performance stock units of New PubCo, respectively, on the same terms and conditions as were applicable under the award of WWE RSUs or WWE PSUs immediately prior to the effective time (including any provisions for acceleration); provided, that, any applicable performance-vesting conditions will be equitably adjusted, as necessary, including by the WWE Compensation Committee in good faith, following consultation and reasonable consideration of comments from Endeavor and in a manner consistent with past practice, to take into account the effects, if any, of the Transactions, including the merger.

Prior to the effective time, the WWE Board (or an appropriate committee thereof) will take necessary actions such that any offering period under the WWE ESPP during which the effective time would otherwise have occurred will be deemed to have ended on the fifth business day prior to the closing date and each outstanding purchase right under the WWE ESPP will automatically be exercised on such date.

For further information, please read the section entitled “Summary of the Transaction Agreement— Transaction Consideration; Conversion of Shares; Exchange of Certificates” beginning on page 144 of this information statement/prospectus.

Q: Should I send in my share certificates now for exchange?
A: No, you should not send in your WWE share certificates now for exchange. At the effective time, each WWE share certificate will automatically be converted into an equivalent number of shares of New PubCo Class A common stock. Following the effective time, stockholders may request to exchange their WWE stock certificates for New PubCo stock certificates by contacting New PubCo’s transfer agent (as defined below). For further information, please read the section entitled “Summary of the Transaction Agreement— Transaction Consideration; Conversion of Shares; Exchange of Certificates” beginning on page 144 of this information statement/prospectus.

Q: Who will serve on New PubCo’s board of directors and as management?
A: The New PubCo Board will consist of 11 members who will be determined at a date prior to the closing of the Transactions, five of whom will be selected by WWE (the “WWE Designees”), of whom (x) two will be members of the WWE management team (one of whom will be Mr. McMahon) and (y) three will be independent, and six of whom will be selected by Endeavor (the “EDR Designees”), of whom (x) three will be members of the Endeavor management team or Endeavor directors (one of whom will be Ariel Emanuel (“Mr. Emanuel”)) and (y) three will be independent. As such, New PubCo will be a controlled company with a majority of New PubCo directors that will be independent.

Following the Closing, New PubCo is expected to be led by Mr. Emanuel as Chief Executive Officer (who is expected to also continue in his role as Chief Executive Officer of Endeavor); Mr. McMahon as Executive Chair of the New PubCo Board; Mark Shapiro (“Mr. Shapiro”) as President and Chief Operating Officer (who is expected to also continue in his role as President and as Chief Operating Officer of Endeavor); Andrew Schleimer (“Mr. Schleimer”) as Chief Financial Officer (who is expected to also continue in his role as Deputy Chief Financial Officer of Endeavor); and Seth Krauss (“Mr. Krauss”) as Chief Legal Officer (who is expected to also continue in his role as Chief Legal Officer of Endeavor). For further information, please read the section entitled “Management and Directors of New PubCo After the Transactions” beginning on page 221 of this information statement/prospectus.

Q: What equity stake will WWE stockholders hold in New PubCo and HoldCo?
A: WWE stockholders will receive one share of New PubCo Class A common stock for each share of WWE common stock that they hold. As of the Closing, subsidiaries of Endeavor are expected to collectively own 51% of the voting power of New PubCo and 51% of the economic interests in HoldCo, with former securityholders of WWE common stock indirectly owning 49% of the economic interests in HoldCo, 49% of the voting power of New PubCo and 100% of the economic ownership of New PubCo, in each case, on a fully diluted basis.

For further information, please read the section entitled “The Transactions—Ownership of New PubCo after the Transactions” beginning on page 84 of this information statement/prospectus.

Q: How do I calculate the value of the transaction consideration?
A: WWE stockholders will receive one share of New PubCo Class A common stock for each share of WWE common stock that they hold. As of the Closing, subsidiaries of Endeavor are expected to collectively own 51% of the voting power of New PubCo and 51% of the economic interests in HoldCo, with former securityholders of WWE common stock indirectly owning 49% of the economic interests in HoldCo, 49% of the voting power of New PubCo and 100% of the economic ownership of New PubCo, in each case, on a fully diluted basis. The value of the transaction consideration the WWE stockholders will receive in the Transactions, including the merger, will therefore depend on the combined value of HoldCo and WWE at the effective time.

The values of WWE common stock and of HoldCo have fluctuated since the date of the announcement of the transaction agreement and will continue to fluctuate from the date of this information statement/prospectus until the date the Transactions, including the merger, are completed. Because the ownership percentages described above will not be adjusted to reflect any changes in the values of WWE common stock or HoldCo, the value of the transaction consideration may be higher or lower than the value of the WWE common stock on earlier dates. Therefore, until the completion of the Transactions, including the merger, the WWE stockholders will not know or be able to determine the value, on a fully diluted basis, of the New PubCo Class A common stock that they will receive pursuant to the transaction agreement.

On March 31, 2023, which was the last trading day before the public announcement of the Transactions, the closing price on the NYSE was $91.26 per share of WWE Class A common stock. On [ ], 2023, which was the latest practicable date before the printing of this information statement/prospectus, the closing price on the NYSE was $ [ ] per share of WWE Class A common stock.

Changes in the market price of WWE common stock may result from a variety of factors that are beyond the control of WWE, including, but not limited to, changes in their businesses, operations and prospects, regulatory considerations, governmental actions, and legal proceedings and developments. You are encouraged to obtain up-to-date market prices for shares of WWE common stock.

Q: What conditions must be satisfied to complete the Transactions, including the merger?
A: Endeavor and WWE are not required to complete the Transactions, including the merger, unless a number of conditions are satisfied or waived, which we refer to as the “closing conditions.” These closing conditions include, among others:
• the adoption of the transaction agreement by WWE stockholders (which was satisfied by the delivery of the Written Consent);
• the completion of the Pre-Closing Reorganization;
• the absence of certain legal restraints that would prohibit or seek to prohibit the Transactions;
• the receipt of certain regulatory approvals;
• the approval for listing on the NYSE of the shares of New PubCo Class A common stock to be issued to WWE stockholders;
• the ancillary agreements being in full force and effect;
• the absence, since the date of the transaction agreement, of any event, change, occurrence or development that has had a material adverse effect on the business, financial condition or results of operations of WWE or HoldCo;
• delivery by Endeavor to WWE of certain required audited financial statements of HoldCo, and the operating income reflected in such financial statements not being less than a defined threshold (which was satisfied on April 23, 2023 by the delivery of such audited financial statements reflecting such level of operating income for the fiscal year ended December 31, 2022); and
• the prior mailing and effectiveness of the registration statement on Form S-4, of which this information statement/prospectus forms a part.

In addition, each of Endeavor’s and WWE’s respective obligations to complete the Transactions, including the merger, is subject to, among other conditions, the accuracy of the other party’s representations and warranties described in the transaction agreement (subject in most cases to “materiality” and “material adverse effect” qualifications) and the other party’s compliance with its covenants and agreements in the transaction agreement in all material respects.

For a more complete summary of the closing conditions that must be satisfied or waived prior to the completion of the Transactions, including the merger, please read the section entitled “Summary of the Transaction Agreement—Conditions to the Closing” beginning on page 170 of this information statement/prospectus.

Q: When do you expect the Transactions, including the merger, to be completed?
A: Endeavor and WWE are working to complete the Transactions, including the merger, as soon as possible. As described above, certain closing conditions must be satisfied or waived before Endeavor and WWE can complete the Transactions, including the merger. For further information, please read the section entitled “Summary of the Transaction Agreement—Conditions to the Closing” beginning on page 170 of this information statement/prospectus.

Assuming timely satisfaction or waiver of the closing conditions, the Transactions, including the merger, are expected to close in the second half of 2023. The closing date of the Transactions, including the merger, will be at least 20 business days after the mailing of this information statement/prospectus to WWE stockholders, in accordance with Rule 14c-2(b) promulgated under the Exchange Act.

Q: Is New PubCo expected to hold any assets other than the common units?
A: In addition to the common units, New PubCo is expected to hold an amount of cash that will be distributed by WWE LLC to New PubCo in connection with the closing of the Transactions, as further described immediately below.

Q: Does WWE expect to distribute cash to New PubCo?
A: Yes, WWE is permitted to distribute cash to New PubCo prior to the closing of the Transactions. It is expected that an amount of cash, if any, in excess of the WWE Minimum Cash Requirement (as defined in the transaction agreement) will be distributed by WWE LLC to New PubCo. For further information, please read the section entitled “Summary of the Transaction Agreement—Cash Distributions” beginning on page 143 of this information statement/prospectus.

Q: What happens if the Transactions, including the merger, are not completed?
A: If the Transactions, including the merger, are not completed for any reason, (1) WWE stockholders will not receive the transaction consideration, (2) WWE will remain an independent public company, (3) WWE Class A common stock will continue to be traded on the NYSE, (4) New PubCo, which is currently a direct, wholly owned subsidiary of WWE, will not become a publicly traded corporation, (5) the WWE RSUs and the WWE PSUs will not be converted into equivalent restricted stock units and performance stock units, respectively, of New PubCo, and (6) to the extent applicable, any then-current offering period under the WWE ESPP will remain outstanding through its original end date and will not be truncated.

As a result of the delivery of the Written Consent, no termination fees are payable in respect of the termination of the transaction agreement. For further information, please read the section entitled “Summary of the Transaction Agreement—Effect of Termination; Termination Fees; Expenses” beginning on page 174 of this information statement/prospectus.

Q: What approval by WWE stockholders is required to adopt the transaction agreement and, therefore, approve the Transactions, including the merger?
A: The adoption of the transaction agreement and, therefore, the approval of the Transactions, including the merger, required the affirmative vote of holders of a majority of the voting power of the shares of WWE common stock entitled to vote on such matters. On April 2, 2023, Mr. McMahon, who, as of the date thereof, was the record holder of 69,157 shares of WWE Class A common stock and 28,682,948 shares of WWE Class B common stock, representing approximately 81.0% of the aggregate voting power of the issued and outstanding shares of WWE common stock on such date, delivered a written consent adopting and, therefore, approving the transaction agreement and the Transactions, including the merger. Accordingly, the delivery of the Written Consent was sufficient to adopt the transaction agreement and, therefore, approve the Transactions, including the merger, on behalf of WWE stockholders. WWE has not solicited and is not soliciting your adoption of the transaction agreement or approval of the Transactions, including the merger. No further action by any other WWE stockholder is required under applicable law, and WWE will not solicit the vote of WWE stockholders for the adoption of the transaction agreement or approval of the Transactions, including the merger and will not call a special meeting of WWE stockholders for purposes of voting on the adoption of the transaction agreement or approval of the Transactions, including the merger. For this reason, the accompanying information statement/prospectus is being provided to you for informational purposes only. You are not being asked for a proxy, and you are requested not to send a proxy.

For further information, please read the section entitled “Further Stockholder Approval Not Required” beginning on page 138 of this information statement/prospectus

Q: What are the expected United States federal income tax consequences of the transactions for holders of WWE Class A common stock?
A: For United States federal income tax purposes, the merger and the conversion are, taken together, intended to qualify as a reorganization under the provisions of Section 368(a) of the Code. Assuming that the merger and the conversion will be treated for U.S. federal income tax purposes as a reorganization within the meaning of Section 368(a) of the Code, holders of WWE Class A common stock are not expected to recognize any gain or loss as a result of the merger and conversion.

For a more complete discussion of the United States federal income tax consequences of the Transactions, including the merger, please read the section entitled “Material United States Federal Income Tax Consequences” beginning on page 233 of this information statement/prospectus. Tax matters can be complicated, and the tax consequences of the Transactions, including the merger and the conversion, to a particular holder of WWE common stock will depend on such holder’s particular facts and circumstances. All securityholders of WWE should consult with their own tax advisors to determine the specific United States federal, state, or local or foreign income or other tax consequences of the Transactions, including the merger and the conversion, to them.

Q: Are stockholders of WWE entitled to dissenters’ or appraisal rights in connection with the Transactions?
A: No. Under Delaware law, holders of shares of WWE common stock will not have dissenters’ rights or appraisal rights in connection with the Transactions, including the merger. For more information, please read the section entitled “No Dissenters’ or Appraisal Rights” beginning on page 284 of this information statement/prospectus.

Q: Are there any important risks about the Transactions, including the merger, or WWE’s business of which I should be aware?
A: Yes, there are risks involved. WWE encourages you to carefully read in its entirety the section entitled “Risk Factors” beginning on page 31 of this information statement/prospectus.

Q: Who do I contact if I have further questions about the Transactions, including the merger, or the transaction agreement?
A: WWE stockholders who have questions about the Transactions, including the merger, or the transaction agreement or who desire additional copies of this information statement/prospectus or other additional materials should contact:

Attention: Investor Relations
World Wrestling Entertainment, Inc.
1241 East Main Street
Stamford, Connecticut 06902
Telephone: (203) 352-8600



UFC News

UFC Australia








"Chinese middle class is going to change the world"

James Packer says man-made attractions important

Mr Packer owns casinos in Melbourne, Perth and Macau

Sydney's The Star already attracting high roller VIP's

Non Packer casino and resorts also want in on the action










Gaming and Tourism Biz Flashback

Australian tourism may be saved by Chinese middle class to large casinos


Gaming Biz Flashback

Sunday night's 60 Minutes report 'Packer's punt' got tongues wagging and telephones running hot across Australia - Melbourne and Perth (both home to existing Packer casinos) and 'Sin City' Sydney (site of the Barangaroo development).

Australia's flagging tourism industry can be saved by attracting the Chinese middle class to large casinos, Crown Limited chairman James Packer told the Nine network.

Mr Packer said recognising the Chinese middle class was as important as recognising the internet.

"It's like saying how big a deal is the internet," Mr Packer told his former business co-hearts Channel Nine.

"The Chinese middle class is going to change the world."

He advised Australia cannot rely on its natural beauty alone, because people are more drawn to man-made attractions.

"A lot of the Chinese tourists like man-made attractions as well as natural attractions," he said.

"We need to have better hotels, better restaurants, better shopping."

Mr Packer gave the United States as an example of how man-made attractions win over natural ones.

"Las Vegas gets 40 million people a year," he said.

"I think maybe the greatest natural attraction is the Grand Canyon. It's a half-hour drive from Las Vegas but gets about three million (visitors) a year."

Mr Packer owns casinos in Melbourne, Perth and Macau.

He also pointed out that casinos in The Philippines were doing well and contributed greatly to that country, and that he didn't currently have any casino interests there.

He said he was keen to secure a tables-only Sydney casino complex at Barangaroo to bring in more Chinese tourists.

Responsible Gambling Awareness Week started yesterday and the NSW Government is encouraging problem gamblers to seek help.


Casino King James Packer really aiming for Echo Entertainment...

Gaming analysts believe billionaire James Packer would consider offloading some of Queensland's casinos if he is successful in acquiring the Echo Entertainment Group.

Greg Fraser, a senior analyst at Fat Prophets, said that Mr Packer's real goal in his expected takeover tilt for Echo was to snatch the scandal-plagued Star Casino in Sydney and merge it into his Crown group.


Cairns casino targeting Chinese tourists: Packer's Crown not the only option for Chinese punters...

The famous Pullman Reef Hotel Casino in Cairns is not letting gaming tsar James Packer have all the action when it comes to attracting cashed-up Chinese gamblers to his legal gambling dens.

Mr Packer said the struggling tourism industry could be saved by attracting Chinese middle class visitors to large casinos.

As well, he said many Chinese tourists liked man-made activities as well as natural attractions.

But Cairns casino chief exec Alan Tan said his venue established a China strategy some six years ago.

"I think, while the casino is important, we offer more than just that. The Great Barrier Reef is very important, especially when I talk to the Chinese who say they like to see the Reef and in the evening they like to enjoy time in the casino as well," Mr Tan said.

Tourism Tropical North Queensland chief executive officer Rob Giason said the casino was part of the overall experience for Chinese holidaymakers.

Cairns Airport chief executive officer Kevin Brown said the casino complemented other activities the Chinese tourists wanted to experience, including dining, shopping and cultural activities.

Casino marketing executive manager Richard Porter said its China strategy included the relocation of Cafe China restaurant to the casino, Chinese language signage and information.

He said casino reps frequented China at least six times a year, worked closely with inbound operators and leading Chinese businessman Harry Sou.

Mr Porter said when China Southern Airlines started flying to Brisbane the casino experienced a "giant leap forward" in Chinese visitors.

So there you go... Packer is far from the only switched on casino and gambling baron. It's going to be mighty interesting to see how Pullman's Alan Tan continues to fair in the Australian "casino wars", as Packer continues on his quest to also takeover Echo Entertainment operations, as well as push forward for his greater "Sin City" Sydney ambitions.

It's said "The house always wins" in casino talk, but can the trio of Crown, Pullman and Echo Entertainment all continue to win big time, or is something going to give (like a merger or acquisition)? Stay tuned as we continue to probe for developments.

Saturday, July 18, 2009

PartyCasino.com Wins Media Man Australia Online Casino Award

PartyCasino.com has been awarded the Media Man Australia and Casino News Media "Online Casino Of The Month" for the 2nd month in a row.

The accolade was awarded based on a combination of elements including user experience, innovation, trustworthiness, customer service, gameplay, affiliate program offerings, newsworthiness and company values.

PartyCasino.com is one of a number of PartyGaming brands.

The most popular PartyCasino.com games of late include The Godfather, Mission: Impossible, Top Gun, Cleopatra, Monopoly, Goanna Gold and Rambo.

Media Man Australia and Casino News Media do have a b2b relationship with PartyGaming, as they do with dozens of other companies in the gaming and igaming industry.

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Friday, July 17, 2009

Online casino classic slots most popular

Research findings from media, publicity and portal development company, Media Man Australia, and their igaming arm, Casino News Media, indicate that classic slot games remain the most popular online games in most regions of the world.

Original titles such as Cleopatra, Monopoly, Da Vinci Diamonds lead the way in most markets.

Other themed slots which have become part of pop culture enjoying strong following include Wheel Of Fortune, Tomb Raider, Hitman, Transformers and a number of Marvel Comics titles.

Marvel's The Hulk, Spider-Man, Thor, Fantastic Four and Iron Man are also starting to be thought as classics, with their history tracing back to the mid 1950's in many cases when Stan Lee and Jack Kirby were busy developing these super hero characters.

The popularity of these themed slot games has facilitated the creation of a number of themed casino game website portals such as Classic Slots Online, Marvel Slots Online and Marvel Heroes Casino.

A number of industry insiders are predicting that other future classic slot games will include iconic WWE Superstars such as Hulk Hogan, Roddy Piper, Jimmy "Superfly" Snuka, "Stone Cold" Steve Austin, Hulk Hogan, and the late, great, Andre The Giant.

North Sydney's NextGen Gaming are said to have already started work on an Andre The Giant slot game, and the rumour mill says that PartyGaming's PartyCasino is in the running to pick up the title in either an exclusive or non exclusive deal. PartyGaming already has a connection to the WWE with its relationships and history with such greats as Sly Stallone and Arnold Schwarzenegger, both of which feature in current PartyCasino games, RAMBO and THE TERMINATOR.

New variations of these slots are on the cards, be it MegaJackpots, Gold Mega Jackpot, slots tournaments or multi player promotions.

The competition to put out the best games and promotions possible is fierce with industry giants such as PartyGaming, IGT - International Game Technology - WagerWorks, Boss Media, Microgaming, CryptoLogic, Eidos Interactive, Playtech, Real Time Gaming, NextGen Gaming and others pulling out all the stops to satisfy player and industry demands.

Our top five online slots from the top are:

Cleopatra

Monopoly

RAMBO

TOMB RAIDER

THE TERMINATOR

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Thursday, July 16, 2009

Wednesday, July 15, 2009

Crown rejects Vegas investment speculation - 6th April 2009

Casino operator Crown said today it was not in talks with MGM or Dubai World in relation to any potential investment by Crown in the City Center development in Las Vegas.

“It is Crown Ltd's policy not to comment on speculation,” Crown said today.

“However, as there has been widespread media speculation over the weekend that Crown is considering a direct investment in the City Center development in Las Vegas, Crown is making an exception to its policy.

“Crown is not having any discussions with MGM or Dubai World with respect to any such investment in City Center.”

The Wall Street Journal reported over the weekend that Crown was considering taking a stake in the $US8.6 billion City Center project, which is owned by MGM Mirage and Dubai World.

Crown chairman James Packer was said to be in talks about a possible investment in City Center with Los Angeles-based investment firm Colonial Capital.

The City Center development, which is scheduled to open late in 2009, comprises a 4,000 room gaming resort, luxury hotels, residential buildings, and a retail and entertainment district.

Dubai World is suing MGM Mirage over alleged cost overruns and mismanagement of the City Center project.

Crown shares were unchanged at $6 at 9.15am. (Credit: AAP)

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Sunday, July 12, 2009

PartyGaming.com CEO Jim Ryan speaks on igaming industry at Gaming Executive Summit, Spain

"The world is changing as regulation takes different shape in different markets. But upcoming regulation means new entrants and competition in the market, and I worry less about direct competitors such as those sitting on this panel than I do about government-licensed operators and major media firms targeting their own markets in the future."

"While not ideal, it has been a humbling experience and has forced us to improve our products and offers and to really up our game."

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Virgin Games still one of the strongest casino and igaming brands in Britain, European region, and globally

Virgin Games still one of the strongest casino, gaming and igaming brands in Britain, the European region, and globally.

Findings from research conducted by Casino News Media and Media Man Australia indicate that Virgin Games still remains one of the strongest, most recognized and trusted casino and igaming brands in Britain, Europe as a whole, and across the globe.

This news comes and more companies enter the igaming sector and a number of British gaming companies commence national and international media, marketing and advertising campaigns.

The Virgin Games portfolio includes Virgin Casino, Virgin Poker, Virgin Bingo, IGT's MegaJackpots system and V*Points rewards.

Virgin Games is part of Richard Branson's Virgin Enterprises Limited, comprising of approximately 300 business arms and one of the world's most recognised and trusted brands.

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PartyGaming boss sees casino threats and opportunities with media companies

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International Game Technology to release more branded slots online

Aspinalls Online Casino and Aspinalls Online Poker make push online, via Asia Pacific

Virgin Games bingo promotion a hit

PKR Casino and poker website revamp a hit with punters and industry

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World Series of Poker fraternity agree Doyle Brunson the best

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Marvel Slots Online.com sees record numbers for The Hulk, Spider-Man, Fantastic Four and Thor

Casino Travel Media.com a hit with multi currency players and world travellers

DC Comics rumoured to release Batman and Superman online slot this year

Mafia, mobster and crime themes some of the most popular; The Godfather, Sinatra, HITMAN

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Harrah's Entertainment online casino plans on track, advises insiders

CasinoClub.com expands multi language and multi currency options

City Of Dreams lures locals and tourists to venue, however revenue forecasts down

Queensland government sees gambling bring in $1ba year

Salvos welcome gambler support service funds

Australian pokies $20 limit scrapped in Queensland

Hitwise Australia secretive on online casino statistics

Play4Property.com to use online game of skill in property marketing sector

Facebook reviews policy regarding online gaming

Google working on secretive gaming projects and aiming to make web more fun

Media Man Australia attracting investor interest

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Saturday, July 04, 2009

Tuesday, June 30, 2009

Putin's law closes casinos in Moscow - 1st July 2009

Casinos and slot-machine halls across Russia have closed as a new law took effect that imposes sweeping new restrictions on the gaming industry.

Tens of thousands of people are expected to lose their jobs as a result of the law, signed in 2006 by then-president Vladimir Putin in a bid to contain gambling addiction.

"The hall will be closed as of 7pm on June 30, 2009," said the notice on one shuttered slot-machine hall in northern Moscow.

Other casinos are expected to refashion themselves into poker clubs under a quirk of Russian law that officially recognises poker as a sport rather than a game of chance.

The law marks the end of the era when businessman and gangsters who acquired fantastic wealth in the chaotic 1990s gambled it away in lavish casinos in central Moscow.

A special taskforce to ensure compliance with the law has been set up in the Russian capital, a spokeswoman for the Moscow city government, Maria Sokolova, told RIA-Novosti news agency.

From July 1, casinos may only operate in four remote regions of Russia, each of them at least 1,000km from Moscow and some much further.

The four designated legal gambling zones are in Russia's western Kaliningrad exclave; along the Azov Sea in the south; in the Altai region of Siberia; and in the far eastern Primorye region, near North Korea and Japan.

But the gaming industry has been reluctant to move there, given the regions' undeveloped infrastructure and difficulty of attracting customers to the far-flung locations.

The gambling law is expected to have the biggest impact on Moscow, which had 524 casinos and gaming halls until the law took effect, and the northern city of Saint Petersburg, which had 109.

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Monday, June 29, 2009

Casino News Media Update

Crown Casino Crown Towers ready for Tom Cruise and Katie Holmes stay in Melbourne

Russian land based casinos shut down

Twitter Changing Professional Poker: Report

World Poker Tour Season Eight Announced

PartyGaming rumoured to release more Hollywood blockbuster theme slots, Alien, Andre The Giant

Virgin Games website removes Michael Jackson promo

CasinoClub.com and SlotsClub.com ramp up multi currency facilities and revamp websites

Media Man Australia revamps Casino News Media, Classic Slots Online and Australian Casino News websites

Lottery jackpot draw held tonight; Australia

American gaming changes on the way, California, Texas; could be windfall to U.S states

UIGEA: Odds are Good on Overturning U.S. Online Gambling Ban

Online poker proving popular with world's financial wizards

Donald Trump to revisit land based casino business in Vegas, Atlantic City

Gambling911.com revamps Australian content

Star City Casino model gunman court trial on the way

Tabcorp chasing payments to former director

PartyPoker.com climbing way back up PokerScout rankings

CAP Euro Goes to Budapest

JackpotCity.com to embark on Australian media and new media campaign

William Hill likely to leave UK base

Elle MacPherson still dating casino king, Damian Aspinall

Calvin Ayre eying off Philippines, Australia

UFC enjoying solid success with BetUS sports betting

Captain Cooks Casino releases more Microgaming titles

Playtech to sign a deal 2 or 3 times bigger than William Hill agreement

Australian online gambling landscape heats up between Centrebet, Betfair, PartyGaming, and overseas operators

Marvel Entertainment online slots deal with PartyCasino.com exceeding expectations

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Royal high rollers, by Paul Edwards - Fairfax - 13th November 2008

Paul Edwards follows the trail of beautiful people - and mere mortals - to the world's most glamorous casinos.

Sometimes it seems Lady Luck has lost a few of her beauty spots. These days casinos are a dime a dozen, particularly in Victoria, where many of our pubs resound to the banal music of poker machines and the blare of racing telecasts.

A true casino conjures up visions of European royals and aristocrats - many displaced - beautiful blondes, playboys, despairing dowagers down to their last dollar and an ensemble of raffish travellers spending their days in cheap hotels and their nights in glamorous gambling palaces.

That's how Somerset Maugham and F. Scott Fitzgerald saw the world of high rollers and low losers, and it's a world that still exists if you know where to look.

The beautiful people are still there - although outnumbered by mere mortals - and while the despairing dowagers might look more like desperate housewives, nowhere else on earth will you see triumph and tragedy wrapped up in such a glitzy bundle.

Here is the rundown of the royal list when it comes to roulette, baccarat, blackjack and poker - the world's top 10 glamorous casinos:

MONTE CARLO CASINO

There may be bigger, better, more luxurious casinos, but the grande dame of Monaco still clutches her blueblood eminence with a grip nurtured by old money and new technology.

The last time I was here, the Cary Grant-lookalikes had morphed into more laid-back Brian Ferry impersonators and the Grace Kellys seemed to have turned into Paris Hiltons, but discounting the odd loudmouth who would be better positioned in his/her native land, the in-crowd would still be recognised by Graham Greene.

The casino has a stunning position - below the palace of the ruling Grimaldi family and above the harbour that shelters the floating mansions of the rich and famous. Some of Europe's most expensive and desirable real estate clings to the cliffs and the casino's interior reflects the vast wealth of this most exclusive of principalities.

The gambling palace was built in 1863 and was designed to attract the world's richest people. It still does its job, luring the kind of people who regularly dine at the nearby Louis XV, which has a wine cellar with more than 300,000 bottles, none of which costs less than $100 and many of which are more than $1000.

The casino has the inevitable poker machines in the American Room but the European Room is just for roulette, baccarat, chemin de fer and other traditional games. Then there are the private rooms for the very private people who don't want anyone to see them adding to or subtracting from their seriously vast wealth.

CLERMONT CLUB, LONDON

Addresses don't come any better than 44 Berkeley Square, Mayfair - but there's no Monopoly money changing hands here. London's conservative gambling laws decree that if you want to visit any of the city's casinos, you have to apply for membership at least a day ahead of your proposed big plunge.

I'm not sure if that rule applied to HRH Princess Margaret or 007 Roger Moore, who used to add a bit of colour to the place in the early days. The Clermont was once a Playboy Club, but these days it's the punters rather than the staff who lose their shirts. Baccarat, blackjack and the English version of roulette are played here.

The club is in a lovely old mansion that was opened as a casino by eccentric entrepreneur John Aspinall. As a sideline to gambling, Aspinall kept a private zoo for which he found it increasingly hard to get staff - perhaps because five of his keepers were killed by elephants and tigers.

This is an understated place compared with garish facilities in Las Vegas and elsewhere, and its membership includes many British bluebloods. It is understood that missing murder suspect Lord Lucan is way behind with his membership payments.

ST JAMES'S CLUB CASINO, ANTIGUA

People who know a lot about casinos say this is as good as they come. The smallish facility - just 50 gaming machines and eight tables - attracts the kind of enthusiasts who want to keep their chips high and profiles low. Most are high-fliers from the US, with Chicago and New York providing many of the players.

The American version of roulette is the star attraction here, together with blackjack and craps.

Visitors are happy if they break even - the deluxe hotel has been judged for four consecutive years as the best in the Caribbean and has a beautiful setting on a sliver of sand fringing Mamora Bay.

The gaming rooms are styled on those at Monte Carlo - all rich timbers, murals, ankle-deep carpet and a wide range of opportunities for the endless battle with Lady Luck.

The crowd here is international, with a heavy sprinkling of New Yorkers, and if your luck is in you may catch a glimpse of Antigua's most famous son, Sir Vivian Richards.

BADEN-BADEN CASINO, GERMANY

Marlene Dietrich, who knew a bit about such things, declared this was the most beautiful casino in the world. Certainly it has a distinctive style, stemming from its history spanning almost three centuries and the workmanship of Europe's greatest designers.

Baden-Baden is in the Black Forest of south-west Germany and was well known to the Romans for its mineral springs. As is common with European spa cities, the wealthy visitors wanted something to break up the long hours of bathing and drinking medicinal waters. The first mention of gambling is in advertising leaflets dated 1748. Today's casino was founded in 1824, when the Kurhaus was built.

New gaming rooms were created by architects, designers and artists from Paris, which had lost its own leading casino. Extreme opulence was built into the Winter Garden, the Red Room, the Florentine Room and the Salon Pompadour and, over the years, new rooms have been opened: the Baccarat Terrace, the American Salon and the Austrian Room.

From 1872, there was a 60-year break during which German casinos were closed - Hitler's regime reopened them.

MANDARIN ORIENTAL, MACAU

Up there with the best of them, this luxurious casino continues to flourish despite political and techno-logical changes. It has a bewildering assortment of gaming machines and sumptuous rooms housing roulette, boule, blackjack and baccarat. Macau has perhaps the widest range of casino games in the world, including fan-tan and hungry tigers - the local version of one-armed bandit.

The casino is part of the Mandarin Oriental Hotel, which is part of the glitzy Chinese enclave along the Pearl River delta. This strip is roaring ahead with competitors for the Oriental, including seven casino resorts due to open on the Cotai Strip. At last count there were 14 casinos here, attracting high rollers from Japan, China, Taiwan and other rich and developing nations.

The former Portuguese colony of Macau is now, like Hong Kong, part of China, but in many aspects it's more like Las Vegas. The Oriental may lose its position as the gambling pearl of the East when the US-funded Venetian casino resort opens, at a cost of $3 billion and with about 3000 guest rooms.

It seems there will be no shortage of punters - the mainland has well over a billion Chinese who, historically, have not been averse to chancing their luck.

CASINO METROPOL, MOSCOW

The doors never close at this big casino resort, where occupants of the 450 guest rooms are given special privileges over local punters in the fight for a place at the tables. The Metropol has 11 table games, including five-card stud, blackjack, American roulette, punto banco and poker.

There are nearly 50 licensed casinos in Moscow, including the well-named Casino Desperado, but aficionados say the Metropol still has the edge for class and service. How long this will last may depend on the whims of the Russian bureaucracy, which claims casinos are run by criminals and has started to rip out the slot machines that have sprung up in almost every public place.

Moscow's deputy mayor has stated there should be no gambling establishments at all, but the Metropol has friends in high places and brings in eagerly accepted foreign currency. Odds are it will stay.

SUN CITY, SOUTH AFRICA

Africa's premier resort, Sun City, has four major hotels: the Cabanas, Sun City Hotel, Cascades and the Palace of the Lost City. Their existence came about when Bophuthatswana was declared an independent state by the former apartheid regime and could provide entertainment such as gambling and topless revue shows, which were banned in the rest of South Africa.

Sun City is a 90-minute drive from Johannesburg and is that city's major weekend destination. Entertainers including Queen and Elton John have worked the Sun City Super Bowl, Africa's largest entertainment venue.

The Sun City Hotel was the first of the super resorts and is famous for the huge jackpots on its slot machines, with one lucky punter picking up $1.2 million.

Trying to find your machine won't be easy - there are almost 900 of them. There's also punto banco, American roulette, craps and blackjack, with reserved rooms for sky's-the-limit gamblers.

BELLAGIO, LAS VEGAS

In the modern home of garish gambling dens, the Bellagio is perhaps the best of the best. The casino is part of the amazing Bellagio resort, with its 4000 rooms and suites, 30 restaurants, bars and cafes, shops including Tiffany, Gucci, Dior and Chanel, an art gallery with originals by Picasso, Degas and Monet, and a nightly performance by Cirque du Soleil.

Bellagio is owned by MGM, one of the major players in this sizzling city, and has a Players Club offering deals on seven resorts and casinos, 100 restaurants, 10 shows, seven-day spas and salons and three golf courses. There are almost unlimited events and free promotions.

There's an enormous range of gambling machines and a spread of table games including blackjack, Caribbean stud poker, craps, keno, Let It Ride, poker, Pai Gow poker, roulette, slots, big six, baccarat and megabucks. There's also a global service offering bets on sporting events - see if you can get set on the Yarra Glen trots.

You can enjoy much of this opulence for nothing - many of the amazing public rooms are open to all comers - and if you're a guest the resort expects to take your money at the gaming tables rather than the dining version. In other words, it's surprisingly affordable.

BORGATA CASINO, ATLANTIC CITY

Atlantic City is where the players from New York and other US eastern seaboard cities go to get their gambling fix. Serious wealth mingles with the hoi polloi and although the sky is the limit to what you can spend, the Borgata offers a range of accommodation packages starting around $100 for bed and buffet breakfast.

There are 14 table games and the usual range of jangling machines. You can have a flutter on races and other sports events around the world - in fact almost everything except two-up. The Borgata is big on entertainment and coming up soon are acts including Rod Stewart and Pearl Jam.

ATLANTIS RESORT, BAHAMAS

The largest casino in the Caribbean, Atlantis has 1000 slot machines, all linked to a system that offers rewards such as accommodation discounts each time you play. The salons are over the top in design - all gold plate and blown glass - and offer both French and American roulette.

There are 18 restaurants, buffets and cafes here and a range of non-gambling activities including water sports, golf, marine eco-exhibits, theatre and escorted island tours. But gambling aside, the marine attractions are what bring the punters here - Atlantis claims the largest artificial marine habitat in the world, with 11 lagoons and an estimated 200,000 sea animals.

There's a big choice of accommodation and you'll hear stories of punters who've started off in a $500 standard room, had luck on the tables, moved into a $4000 suite, lost the lot and moved back to their original accommodation.

But then, life's a gamble, isn't it? (Credit: Fairfax)

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Sunday, June 28, 2009

Hard Rock Intl Signs Deal To Build Hotel, Casino In Hungary

26th June 2009

Hard Rock International signed an agreement with EuroVegas Hungary Ltd to open Hard Rock Hotel and Casino Hungary.

The move is part of a plan announced in 2007 by the company's owners, the Seminole tribe of Florida, to expand the restaurant chain aggressively in Eastern Europe, Latin America and Asia-Pacific. The group said at the time it planned to open 25 to 30 hotels.

But the company's bid to lend its name to a theme park in the U.S. recently failed, as the park closed less than a year after it opened and was eventually sold in bankruptcy proceedings.

The Hungarian hotel will be in the northwest part of the country, near the Austrian and Slovakian borders, and is expected to open in early 2012. It will have more than 600 guest rooms.

Alfred Supersberger, co-chairman of EuroVegas Hungary, said his company was convinced Hard Rock was its ideal partner for the project, citing its expertise in operating large hotels and casinos.

Hard Rock has hotel and casino properties in several U.S. cities and in Macau, Pattaya and Bali, and has announced others in Malaysia, Singapore, Atlanta, Dubai and Abu Dhabi, among other locations.

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Tuesday, June 16, 2009

New Landmarks For PartyCasino.com and PartyBingo.com More Additions To World's Largest Online Casino As Number Of Games Doubles In Six Months

Gibraltar -- 16th June – www.partycasino.com and www.partybingo.com are both currently offering record jackpots that are waiting to be hit! The PartyCasino.com Gold Mega Jackpot is at a record level and stands at over $2.4 million, while the PartyBingo.com jackpot in the Lillac Lounge is industry leading at over £63,000 and is rated as highly winnable by independent comparison checks.

Gold Mega Jackpot games on PartyCasino.com include The Godfather, Super Star, Super Joker, Super Fortune Wheel, Super Mystic and Mega Fortune Wheel. PartyCasino.com now offers over 120 games and pays out well over $10 million EVERY DAY to players. The world’s largest online casino continues to expand rapidly - in fact the number of games on PartyCasino.com has DOUBLED in just six months and there are a lot more to come! The latest release has seen dozens of new games added with the highlights being the in-house developed dinosaur themed Raptor Island and online casino classic Cleopatra. They join the group of Cryptologic licensed Marvel games, Wagerworks games like the very popular Monopoly and Next Gen slots such as Dolphin Reef.

With rights acquired from Frank Sinatra Enterprises (FSE), a joint venture of the Sinatra Estate and Warner Music Group, PartyCasino.com has also developed the Sinatra Slot - a five-reel, 20 line slot game with a Sinatra Big Band feature. Play through the three ages of Frank in Hollywood, Las Vegas and New York, collecting and writing big band tunes on the way. The game features an accumulating bonus trigger; collect a Treble Clef for each reel to build up a Sinatra track at the top of the screen. Complete the track to see Frank sing a classic track and then get a chance to write your own number in the Big Band Bonus feature. The minimum bet is $0.01 and maximum is $1,000. To celebrate the recent introduction of this innovating slot, PartyCasino.com is offering the chance to win trips to New York, Las Vegas or Hollywood and free spins until July 7 – see http://www.partycasino.com/news/newsletter for more details. Other highlights include film themed slots such as Mission:Impossible, The Terminator, Top Gun, Saturday Night Fever, Gone with the Wind and Rambo.

The PartyBingo.com jackpot in the Lilac Lounge is now over £63,000, the largest in the industry at the current time. It is rated by independent adjudicators to be one of the most ripe to be hit and the ball count has been increased to 37 make it easier to hit!

A PartyGaming spokesman said: “PartyCasino.com is a completely different product to what it was six months ago with so many great new games added. The Gold Mega Jackpot just continues to grow and grow past previous record levels – we’re surprised it hasn’t been hit yet. At the same time jackpot hunters are going to find PartyBingo.com very attractive, £63,000 would be a seriously big bingo win!”

PartyGaming Plc is the world’s leading listed online gaming company. Founded in 1997, the Group is a constituent of the FTSE 250 share index and the FTSE4Good Index Series, which measures the performance of companies that meet globally recognised corporate responsibility standards. PartyGaming’s shares are listed on The London Stock Exchange under the ticker: PRTY. PartyGaming’s principal brands are: PartyPoker.com, PartyCasino.com, EmpirePoker.com, PartyBingo.com, PartyGammon.com, PartyBets.com, PartyMarkets.com and Gamebookers.com.

PartyGaming is regulated and licensed by the Government of Gibraltar and is certified by GamCare as a responsible gaming operator. For more information, please visit www.partygaming.com

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Sunday, June 14, 2009

SkyCity chases the world's high-rollers, by John Drinnan - The New Zealand Herald - 15th June 2009

One of Ejaaz Dean's roles as executive manager for table games for SkyCity Entertainment is attracting big-spending international clients to casinos here and in Australia.

But the 24-year industry veteran says the company would get nowhere if it mainly focused on the really big spenders - the so-called whales.

"Whales are the sexy part of the casino business.

"People want to hear about these people with millions to gamble dropping $1 million in a day - or even in an hour.

"But there are probably only 100 whales in the world and if people are bidding $50,000 a hand they could lose a million dollars very quickly. We don't really want to be in that space."

Dean joined SkyCity Entertainment 12 months ago as part of the revival and new blood under chief executive Nigel Morrison.

Because of the economic downturn international gamblers at SkyCity's casinos were down 15 per cent at the start of this year.

Dean is looking to the significant but less extravagant spenders - people who might bet, say, $5000 a hand in a game of poker.

To attract them, Dean and SkyCity provide packages including tourist jaunts, accommodation, food and entertainment.

The bid is a part of the reason for SkyCity increasing its entertainment profile in Auckland - making it a more attractive destination.

Those international clients are commonly seen as coming from Asia, but Dean is also looking closer to home.

"We are trying to get more Australians from the eastern seaboard to Auckland.

"We convince them with a three-to-five day trip and that gambling is not enough - we will say we'll take you to the Orbit Restaurant, take you to Queenstown for jetboating, or jumping off the tallest building in the Southern Hemisphere."

The big challenge, he says, is that Asian gamblers he coaxes to New Zealand literally fly over Australia to get here.

Calculating margins is a complicated part of a complex business, says Dean, who fell into the casino business by accident, wanting a break after studying mathematics and computer programming at the University of Western Australia in Perth.

He aimed to stay six months but after six months in his first job dealing poker at Perth's Burswood casino, knew he was there for the long haul.

There are fundamental differences between table game players and those who play the machines.

Tables game players like the interaction with the dealer and with the gaming community - they like there to be other players.

"The machine player likes the one on one - customer versus machine. Whatever their decision it affects them and no one else." (Credit: The New Zealand Herald)

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Friday, June 12, 2009

Crown's Las Vegas punt comes a gutser, by Vanda Carson - The Sydney Morning Herald - 11th June 2009

James Packer's $US250 million ($A315 million) investment in a US casino development company has evaporated after three of its subsidiaries including its Las Vegas arm filed for Chapter 11 bankruptcy protection.

Crown's investment in Fontainebleau Resorts is its largest single investment in the US, aside from the $US320 million it has agreed to pay for a stake in the Cannery Resorts.

The privately owned company has been struggling to stay afloat since April when 11 of its lenders withdrew their $US800 million financing for the company's Las Vegas project.

Its chief executive and co-founder, Glenn Schaeffer, left a month later and was not replaced.

In response to the bankruptcy filing by Fontainebleau yesterday, Crown last night announced that it had written down the investment to nil at the end of the 2008 calendar year.

This contradicted what the company told Bloomberg on June 1, when it denied that the carrying value was nil: "Investments in Fontainebleau, Harrah's and Stations Casino Group have been written down … Crown Limited has never indicated to The Australian Financial Review or to anyone else that the investment in Fontainebleau Resorts has been totally written off."

At the company's half-year result in February, chief executive Rowen Craigie declined to reveal the carrying value of the Fontainebleau investment.

Crown invested $US250 million with Fontainebleau Resorts for a 19.6 per cent stake last year. UBS valued the investment at $A75 million on June 1.

The company is part way through construction of a $US3.5 billion hotel and casino project, complete with apartments and upmarket shops, across the road from the famous Circus Circus casino on the Las Vegas Strip.

The 3815-room mega-resort was due to open in October but is over budget by $US375 million. It is majority owned by Miami developer Jeffrey Soffer.

A spokesman for Fontainebleau's Las Vegas arm told Associated Press that some of its lenders had agreed to let the company use cash during its bankruptcy. It was also in talks to obtain financing to restart construction at the resort.

Crown has had a bad run of luck in trying to break into the coveted Las Vegas market. Attempts to build the world's tallest casino in Las Vegas failed last year due to financing problems and in March, Crown pulled out of a deal to buy the Cannery casino group at the 11th hour, settling instead for a much smaller stake.

Crown had also been burned by its previous investment alongside the Californian private equity firm Colony. It paid $242 million for a 4.9 per cent stake in Station Casinos at the top of the market in 2007, which the company now concedes is "pretty much" worthless.

Station Casinos, which owns 13 casinos in Las Vegas, is teetering on the edge of bankruptcy. (Credit: The Sydney Morning Herald)

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Tuesday, June 09, 2009

Others could follow us, says Virgin Games chief executive - This Is Guernsey - 9th June 2009

Guernsey has become the central hub for all Virgin Games online gaming services.

The company moved to Guernsey last year and took on four people, according to Virgin Games chief executive Simon Burridge (pictured).

‘We started as a marketing operation, which meant we had to outsource all operations except marketing,’ he said.

That has now changed and the company has centralised its casino, poker and bingo services in the island.

Making all the operations in-house had always been the intention when moving to Guernsey, according to Mr Burridge.

He said he was pleased with how the company was operating here.

‘It is a lovely place. It has fantastic infrastructure and we wanted to employ people with financial experience. It is also close to the UK and we are regulated nearby in Alderney.’

He said he could definitely see more online companies moving to the island. (Credit: This Is Guernsey)

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