Tuesday, June 29, 2010

Planet Hollywood Resort - Casino Sells Marilyn Monroe Boobs, by Greg Tingle - 30th June 2010

Marilyn Monroe was the world's most famous sex symbol, a title she will always carry. The blonde goddess was also the proud owner of the most gorgeous tits, a fact not missed by the powers that be at Planet Hollywood. Media Man and Gambling911 probe the most famous boobs in Hollywood for lovers of casino babes and poker babes the world over...

Punters, photographers and fans of poker her babes and casino babes are lapping it up.

A threesome set of Marilyn Monroe boob shot X-rays from a 1954 hospital visit have sold for $51,457 at the Hollywood Legends auction conducted at Planet Hollywood Resort and Casino in Las Vegas. We're getting mixed reports of whether Sly Stallone, Arnie or Bruce Willis were on hand for happy snap shots, but Monroe and her delightful tits were the star attractions, with the likes of the Pink Pussycat not giving any competition.

Julien's Auctions, which sold the X-rays, estimated that they would only fetch a total of about $3,500.

Not that you hot readers will care that much, but additional Monroe-abilia that sold included a chair from her last photo shoot that went for $40,022.

The hot auction included items from other actresses, including a pair of earrings worn by Kate Winslet in Titanic that sold for $28,588 and a dress Audrey Hepburn wore when she starred opposite Fred Astaire in the musical Funny Face that fetched $64,322.

What didn't we learn today? Sex Still Sells. The smart money says it always will, cum hell or high waters broken.





Wrap Up

What great tits Marilyn had. Good or bad taste, or tasty? Tell us in the Gambling911 forum. We expect to hear from Tony Clifton and Howard Stern "The King Of All Media" in the very near future. Got Milk? Punters, as always, know the odds and have fun.

The Late News

Angelina Jolie from Tomb Raider fame rumoured to play Cleopatra and Brad Pitt rumblings for the Marc Anthony role. Tomb Raider also rumored to appear at Virgin Gaming... just thought we would mention that. Love that line from the late Johnny Cash... "The Virgin's are trimming their wings"... (When The Man Comes Around). We understand at least one of the Kennedy's came ... around to party. Pun fully intended.

*The writer is a special contributor for Gambling911

*Media Man is primarily a media, publicity and internet portal development company. Gaming is just one of a bakers dozen of sectors they cover. They also publish Casino News Media.

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World Poker Tour® Announces Matt Savage As WPT Executive Tour Director

PartyGaming News: World Poker Tour® Announces Matt Savage As WPT Executive Tour Director

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LOS ANGELES (June 16, 2010) – World Poker Tour® (WPT) announced today renowned tournament director Matt Savage will join their team as Executive Tour Director. In his new role, Savage lends his years of experience and vast knowledge base to WPT committing himself to improving player communication, tournament offerings, tour cohesiveness, and event growth.

“Matt is one of the world’s foremost experts on poker tournaments,” said Steve Heller, World Poker Tour CEO. “Matt’s expertise and relationships in the poker community will greatly enhance our upcoming ninth season.”

“I am excited about this opportunity to work with WPT as their Executive Tour Director,” said Savage. “WPT is one of the most respected and recognizable brands in poker and I am happy to be a part of its efforts to improve tournament poker for players, fans and casinos.”

Savage has appeared on more than 300 televised poker shows on Fox Sports Net, Travel Channel, GSN, ESPN, and numerous others. He was also the host of a nationally televised show called “Inside Poker” and is an actor in the Warner Brothers movie “Lucky You.” A founder of the Tournament Directors Association and recipient of the inaugural Benny Binion award for outstanding service in the poker industry, Savage has directed some of the most successful poker tournaments including WPT’s Bay 101 Shooting Star and Los Angeles Poker Classic.

Players may contact Savage directly at msavage@worldpokertour.com to discuss tournament ideas, concerns, or pose questions.

ABOUT WORLD POKER TOUR
World Poker Tour (WPT) is one of the most recognized names in internationally televised gaming and entertainment with brand presence in land-based tournaments, television, online and mobile. Leading innovation in the sport of poker since 2002, WPT ignited the global poker boom with the creation of a unique television show based on a series of high stakes poker tournaments. WPT has aired globally in 150+ countries, currently airs in the United Sates on Fox Sports Net and is preparing for its all-new ninth season. WPT also offers a unique online subscription and sweepstakes-based poker club, ClubWPT.com, which operates in 38 states across the U.S. WPT also participates in strategic brand license, partnership and sponsorship opportunities. WPT is a subsidiary of PartyGaming Plc. For more information, see visit www.worldpokertour.com


About PartyGaming:

PartyGaming Plc is the world’s leading listed online gaming company. The Group is a constituent of the FTSE 250 share index with its shares listed on The London Stock Exchange under the ticker: PRTY. In the year to 31 December 2009, PartyGaming’s Continuing operations generated revenue of $446.2m and Clean EBITDA of $135.0m. PartyGaming’s principal brands are
PartyPoker.com, one of the world’s largest online poker rooms, PartyCasino.com, the world’s largest online casino, PartyBingo.com, PartyGammon.com, PartyBets.com, InterTrader.com, FoxyBingo.com, GetMinted.com, GameBookers.com and WorldPokerTour.com. None of the Group’s sites accept real money customers located in the US. PartyGaming is regulated and licensed by the Government of Gibraltar and by the Alderney Gambling Control Commission and it is also certified as a responsible gaming operator by GamCare, the leading UK authority on the provision of advice, practical help, support and counselling in addressing the social impact of gambling. PartyGaming’s shares are also a constituent member of the FTSE4Good Index Series, which enables investors to identify companies that meet globally recognised corporate responsibility standards. For more information, please visit PartyGaming

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Notice of Pre-close Trading Update

28 Jun 2010

PartyGaming Plc, the world’s leading listed online gaming company, will announce a pre-close trading update on 6 July 2010.

Reflecting the fact that the Eurozone has become the predominant economic environment in which the Group’s gaming companies operate based on the currencies with which players fund their accounts, as well as the expected opening of a number of newly regulated regimes in France, Italy and other Eurozone markets, the Group intends to change its functional currency from US dollars to Euros.

In line with International Accounting Standard 21 the change will take effect from the date the Group determined that the characteristics required to identify the functional currency had changed. The Group determined this occurred during 2010 and for accounting purposes, this is effective from 1 January 2010.

In addition, the Group will from this date change the reporting currency used for its financial statements of the Group and other reporting from US dollars to Euros.

All prior financial data will be converted using the exchange rate at 1 January 2010 of 1 US dollar = 0.695 Euros. An updated summary containing the Group’s historic financial data in Euros up to and including the Q1 2010 Key Performance Indicators will be made available at www.partygaming.com on 6 July 2010. The Group’s interim results for the six months ended 30 June 2010 will be reported in Euros when they are announced on 6 August 2010. A separate notification containing details of the analyst presentation and simultaneous webcast and dial-in broadcast for the interim results announcement will be made in due course.

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Monday, June 28, 2010

PartyGaming News: French online poker and sports betting licences awarded

PartyGaming News: French online poker and sports betting licences awarded

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28 June 2010

PartyGaming, the world’s leading listed online gaming company, announces that it has been awarded licences by ARJEL, the French Gaming regulator, to operate online poker and sports betting websites for residents in France. The Group can offer sports betting immediately and will offer poker on http://www.partypoker.fr when the market is opened, which is expected to be later this month.

As previously announced, the Group has signed three exclusive B2B deals this year to form a significant French poker network with PMU, the country’s largest pari-mutuel horse racing company, AB Groupe, a leading TV broadcaster, and Aviation Club de France, one of France’s most prestigious card rooms and private members clubs. This network will now benefit from pooled poker player liquidity that will be provided by PartyPoker.fr

About PartyGaming:

PartyGaming Plc is the world’s leading listed online gaming company. The Group is a constituent of the FTSE 250 share index with its shares listed on The London Stock Exchange under the ticker: PRTY. In the year to 31 December 2009, PartyGaming’s Continuing operations generated revenue of $446.2m and Clean EBITDA of $135.0m. PartyGaming’s principal brands are
PartyPoker.com, one of the world’s largest online poker rooms, PartyCasino.com, the world’s largest online casino, PartyBingo.com, PartyGammon.com, PartyBets.com, InterTrader.com, FoxyBingo.com, GetMinted.com, GameBookers.com and WorldPokerTour.com. None of the Group’s sites accept real money customers located in the US. PartyGaming is regulated and licensed by the Government of Gibraltar and by the Alderney Gambling Control Commission and it is also certified as a responsible gaming operator by GamCare, the leading UK authority on the provision of advice, practical help, support and counselling in addressing the social impact of gambling. PartyGaming’s shares are also a constituent member of the FTSE4Good Index Series, which enables investors to identify companies that meet globally recognised corporate responsibility standards. For more information, please visit PartyGaming

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Friday, June 25, 2010

WagerWorks, an IGT Company, Wins 'Slot Provider of the Year' Award

WagerWorks, an IGT Company, Wins 'Slot Provider of the Year' Award

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Superior products help take top prize at the first eGaming Review b2b Supplier Awards in London

LAS VEGAS, June 23, 2010 - WagerWorks, the online and mobile subsidiary of International Game Technology, was officially crowned "Slot Provider of the Year" at the inaugural EGR b2b Supplier Awards in London. With high expectations following a strong preceding year of successful game releases and new partnerships, the prize confirmed WagerWorks' status as a leading provider of highly innovative gaming content. With more than ten years of experience in the online gaming market, WagerWorks is the leading provider of online, mobile and iDTV game content. WagerWorks was also a finalist in the "RNG Casino Supplier" and "Mobile Supplier" of the year categories.

"The honor of having WagerWorks crowned 'Slot Provider of the Year' is a true reflection of the game expertise we have as part of IGT. Among a myriad of suppliers, WagerWorks is the only one with deep roots in the traditional land-based casino business of IGT, and with that credibility comes a wealth of knowledge and experience," said Oliver Lofthouse, director and general manager at WagerWorks. "Our games are continuing to perform at the highest level with more and more clients seeing the benefit of partnering with the best content supplier in the market."

The award was a perfect conclusion to a positive month for WagerWorks which has seen UK operator Sportech expand its current games portfolio with additional WagerWorks titles on its Game On, Football Pools and Vernons brands.

Additionally, the first expansion into the UK land-based amusement sector with ThePalaces.com highlighted the versatility and appeal of WagerWorks games to all areas of the gaming industry.

"We are thrilled to be given this prestigious honor," said Gideon Bierer, executive vice president new media at IGT. "This is a testament to the hard work and collaboration of our teams. Together, we are able to provide the top online gaming experience in jurisdictions where this type of gaming is available."

The start of June also saw the online release of the hit IGT multi-line slot, Noah's Ark(R), with immediate industry plaudits and player reaction making it WagerWorks' online game of the year to date. Widely acclaimed for the quality of its audio and visual appeal, Noah's Ark(R) provides a true menagerie of entertainment with an iconic super-rich Split Symbols(TM) feature which counts for two symbols rather than one.

About WagerWorks

WagerWorks, the online gaming subsidiary of International Game Technology (IGT), is the premier provider of game content for online, mobile and interactive digital television. Leading the pack is MegaJackpots(R), the wide-area progressive-style game with the largest reset jackpot value of 1,500,000 pounds Sterling, featuring Cleopatra(R), Cluedo and Monopoly brands. WagerWorks and IGT are solely responsible for the jackpot payout. Other favorites include well-known brands such as Dungeons & Dragons, Elvis(R), Wheel of Fortune(R) and online and mobile versions of IGT and Barcrest Games "killer" brands such as Rainbow Riches(R) and Wolf Run(R). Its extensive online and mobile offering includes multi-line multi-coin slots, progressive-style, traditional and proprietary table games and fixed-odds games. Operators can add WagerWorks games to their existing iGaming platform using WagerWorks rgs(TM) and the WagerWorks Mobile Gaming System.

For further information about WagerWorks, their portfolio of products, new game launches and strategic alliances, visit www.wagerworks.com or contact +44 (0)20 7494 8787, sales@wagerworks.com.

About IGT

International Game Technology is a leader in the design, development and manufacture of gaming machines and systems products worldwide. More information about IGT is available at www.IGT.com.

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Virgin Casino Launches White Orchid by WagerWorks

LONDON, UNITED KINGDOM - 06/25/10 - Virgin Casino, part of the leading online gaming company - Virgin Games, has today launched White Orchid, adding a brand new slot game to the Casino's extensive product suit. Provided by the online casino games supplier, WagerWorks, White Orchid is a 5-reel, 40-payline slot that has a host of exciting features for Virgin Casino's customers to enjoy.

Players can use a multi-way option to bet on singular reels instead of betting on all paylines. So White Orchid gives the flexibility to wager on any combination of reels across the 5-reels, giving players 1,024 betting choices. White Orchid's MultiwayXtra increases players winning chances from 243 to 1,024.

With twenty independent reels, players can reap awe-inspiring pays for big clusters of matching symbols. Get two or more Bonus symbols and discover exotic wins in the White Falls Free Spins Bonus. Enjoy 10, 15, or 20 free spins on extra-rich bonus reels with the opportunity to retrigger the bonus multiple times.

Warren Eloff, Product Manager at Virgin Games, commented:

"WagerWorks games have always been very popular with our players and, with its unprecedented levels of slot action and superb graphics, we believe White Orchid will be no exception. The introduction of White Orchid is in line with our commitment to offer our customers more choice from quality game producers to make us one of the most content rich online casinos available."

Founded in 2004, Virgin Games has over 1,000,000 players and nearly 200 games on its site. Through the introduction of a custom built Virgin Games platform in 2008, Virgin Games seeks to provide its players with the widest possible choice of online casino games. A growing selection of games can be found at Virgin Games from a number of producers including Microgaming, WagerWorks, Cryptologic, Freemantle, Endemol and Ash Gaming.

Notes to editors:

About Virgin Games:

Virgin Games (www.virgingames.com) launched in June 2004 and has quickly established itself as one of the leading gaming websites in the UK. Virgin Games comprises three distinct offerings:

-- Virgin Casino, offers content from a range of games suppliers including
WagerWorks, Cryptologic, Freemantle and Ash Gaming, bringing consumers
classic casino games like Blackjack and Roulette, as well as great
feature slots like Monopoly, Rubik's, X-Factor and the highly popular
MegaJackpots progressive games, with a current jackpot value of over GBP
2,500,000

-- Virgin Poker, part of the Boss Media network, offers a huge array of
games and content for beginners through to experienced pros - as well as
the most generous loyalty scheme in the industry

-- Virgin Bingo, part of the Virtue Fusion network, offers cash prizes
worth thousands of pounds in the progressive jackpots, as well as Virgin
prize bingo and a range of unique Virgin Games bingo games.


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PartyCasino News: No Vuvuzela Horns As Safari Soccer Comes To PartyCasino

PartyCasino News: No Vuvuzela Horns As Safari Soccer Comes To PartyCasino

Gibraltar – 17th June 2010 - With football fever sweeping the savannah, PartyCasino.com, the world’s largest online casino, has introduced a new game - Safari Soccer! Team up with Africa’s most iconic animals as they kick-off a wild and rewarding match where you can win up to $500,000 on a single line. To celebrate the new game, PartyCasino.com has also introduced two leaderboards where over $150,000 is up for grabs.
A PartyCasino.com spokesman said: “Featuring raging rhinos, sleek springboks and ferocious lions across five-reels and 30-paylines, we’re sure you’ll find Safari Soccer a real winner. Over $150,000 is available through two leaderboards – one for regular players and one for Palladium Lounge VIP members. Fight for your lion’s share today!”
“We were going to introduce the sounds of the vuvuzela horn at a late stage but decided the sound would already be way too familiar to customers. You could call it a last minute technical change!”
Safari Soccer is a slot very much in the mold of the classic Melon Madness and features a free-spin bonus game triggered by the zebra referee symbol. A customer has to pick one of the referees in view to discover the number of free spins and a valuable multiplier.
The leaderboard races are underway and run until 23.59ET on the 27th June. Palladium Lounge VIPs compete for more than $95,000. First prize is $15,000 and pays 150 places. The regular race features a top prize of $5,000 and pays 500 places. To encourage top-class performances PartyCasino.com will be rewarding double points to customers who play Safari Soccer. Please note that the extra points awarded will not count towards the Safari Soccer Cup leaderboards.

For more information see: PartyCasino.com

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Aussie Pokies Clubs Say Govt Recommendations Cost $4 Billion!, by Greg Tingle - 25th June 2010

Australian pokies clubs and hotels say that the new Australian Productivity Commission Reports recommendations would cost them $4 billion dollars to implement. Media Man and Gambling911 take the probe to the one armed bandits...with this free of charge report...

With new Australian Prime Minister Julie Gillard sworn into office yesterday, many campaigners, lobby groups and the like are attempting to strike while the iron is hot.

Media Man understands that new PM came into office on the same day that the Australian Productivity Report on gambling was released into the public domain. Coincidence or not? In the U.S its not that uncommon for various controversial and high stakes bills to be sworn in just before public holidays et al, and some folks call these happenings "Midnight Bills", a term coined to mate the cloak and dagger - art of war type practice.

The Aussie clubs lobby powers that be state upgrading pokies to meet Productivity Commission recommendations could cost up to $4 billion back! Yep, you read right. We reckon you could buy a few clubs, even casinos, for that sort of money.

The timing of last months pokies auction is curious also. The purchaser may have thought they got a bargain, but maybe not, if those pokies become useless or too expensive to bother upgrading.

Mr Jeremy Bath, Exec Director of Clubs Australia advised some smaller outlets with one armed bandits that could be say a decade old may not be able to afford to purchase new pokies that go for about $25,000 a pop.

"Manufacturers haven't been building them so they could be upgraded," he tells.

The Productivity Commission this past Wednesday made some 48 recommendations to tackle "problem gambling", including a $1 a bet limit on pokies, restricting to $20 the amount of cash a player could insert into a machine and a "pre-commitment" system allowing pokie lovers to set their own voluntary spending limits.

Ball advised technology that was very expensive to install and implement would not in fact end "problem gambling".

"The best strategy for problem gamblers will always be to ensure the counselling and education they need is readily available so they don't gamble at all," he said.

The GM of the Australian Hotels Association South Australian branch, Ian Horne, advised some of the commission's recommendations were "pretty confronting" and disputed by the industry because of the lack of evidence backing the claims.

"They basically say a lot of their recommendations are a leap of faith," he said.

"We don't want a leap of faith, we think we deserve something a bit more concrete."

The federal government has taken up just one of the commission's recommendations, which would allow gamblers to voluntarily set limits on the amount they intend to spend in a single gambling session.

Media Man believes that some of the report recommendations have merit, such as the setting limits point.

A Media Man spokesperson said "People enjoy playing the pokies and its no secret that a small percentage run into problems, just like some drivers have car accidents, some sports persons get injured, some people shoplift, some look for fights at clubs, and you get the idea. The problem remains, we are dealing with people here, not robots. Studies have shown that gambling addiction can be found in the genes - the human makeup - DNA. Machines are not the problem, just as guns are not the problem - people are... some people are just not suited to playing the pokies. If you make them illegal they will only go underground. Education and counselling are key parts of whats needed. For those people who think they may have a problem, stay away from pokies, or just don't even start. Of course, in the online environment some pokies can be played for free. In theory its simple, don't put in money if you have a problem, or think you might. Again, we're dealing with humans, not robots, so there's likely to always be some kind of problem behavior, as there is in just about every aspect of society".

The New South Wales Minister for Gaming and Racing, Kevin Greene, said he looked forward to working with the new COAG council, but appeared to signal problems.

"NSW will continue to play a leadership role in national discussions but we will not agree to any approach that diminishes the strict responsible gambling initiatives already in place in our state," Mr Greene said.

The clubs industry, which derives about 60% of its revenue from gambling, and poker machine manufacturers welcomed the government's response to the report.

While responsibility for gambling regulation lies with the states, the commission said that the federal government could use its corporations powers to regulate gambling machines if necessary.

Independent Senator Nick Xenophon, who ran for Parliament on a no pokies platform, was far from impressed with the Government's response.

"The Federal Government's response on this report is nothing short of a disgrace," he said.

"We don't need more talk, we don't need more reports and reviews, we actually need action on this and the fact is the Productivity Commission - by recommending $1 bets - is a way forward to actually deal with this issue."

Some of Australia's most popular pokies include Cleopatra, Queen Of The Nile, Black Rhino, 50 Lions, Where's The Gold, Penguin Pays and Show Me The Money. Online pokies that enjoy strong popularity, many by PartyGaming in third party agreements with outfits like IGT - WagerWorks, Hasbro and Marvel, include Cleopatra, Sinatra, Monopoly, Thor, Rambo, The Incredible Hulk, Tomb Raider, Hitman and Mission: Impossible. That reminds us, Tomb Raider movie goddess, Angelina Jolie, is also strongly rumoured to be considering the lead in a Hollywood remake of Cleopatra. Her Brad Pitt has also been talked about for Mark Anthony. The movie remake would also be a platform to relaunch the famous 'Cleo' game titles. Richard Branson's Virgin Games and new Virgin Gaming is also understood to be getting Tomb Raider before year end. Only in Hollywood... and the igaming sector. Know the odds, and keep it fun.

*The writer is a special contributor for Gambling911

*Media Man is primarily a media, publicity and internet portal development company. Gaming is just one of a bakers dozen of sectors they cover.

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Thursday, June 24, 2010

Australians To Score Gigs At Marina Bay Sands, by Greg Tingle - 24th June 2010

Readers, punters, media analysts... the Asia Pacific region continues to breath new life back into American casino and hotel developers. The Las Vegas Sands company is one of the most recent to see Asia changing their fortunes for the better. Media Man and Gambling911 pick up the chop sticks and Samurai sword with this special report...

A bush tucker bag of hard working Aussies including project managers and engineers are expected to be attracted to Asia by casino and resort super developer, the Las Vegas Sands.

This comes off the back of the announcement some 24 hours ago that The Sands had opened its $US5.5 billion Marina Bay Sands project in downtown Singapore, snatching some of the attention away from Macau, a favorite of Crown's James Packer.

By The Numbers

Let's swing into some impressive statistics...

2561-room hotel, which has a cricket stumps look about it

3 55-storey towers complete with 1.2ha park area on its pinnacle

In addition, part of the 15.5ha Marina Bay Sands development is 800,000 square meters of retail (Chanel, Gucci, Hermes and Louis Vuitton), world class restaurants, a museum, theatres and a casino. We understand 1 or 2 varieties of casino babes and poker babes are not far away for those seeking such services... for the well informed and connected, but please don't ask us for further detail pertaining to those babes. They are not on our books ok mates.

Sands tipped that its upcoming major projects were likely to include Korea, Japan or both.

The Singapore complex enjoyed its opening yesterday, however the project still has about six months of construction left. Bring on the Aussies, and try to include some GenerationOne skilled up workers. We don't think Crown's (and City Of Dreams connection) James Packer will mind too much, if its for the greater good of getting more Aussies into sustainable employment opportunities.

Las Vegas Sands Corp Asia construction VP Mr Matthew Pryor, who ran the Marina Bay Sands development, advised the firm had staff putting the final finishing touches on the museum, theatres and a couple more retail therapy "zoos".

Media Man insiders understand the project is coming up to being 5 months late...almost sounds like a project from Australia's Labor party! Thank god there's no Painters and Dockers Union to contend with, nor is a Tim 'Earthquake' Bristow type "enforcer" required, as documented in 'Not For Publication', hard news stories by Australian journalist and writer, Chris Masters. Oriental and American friends, if you get too many more delays you could always try Aussie Mick Gatto, who is a world calibre "consultant" and arbitrator of sorts. Gatto is a can-do type of guy who is also known as a skilled motivator and negotiator. Mr Gatto is represented by Media Man friend and occasional associate, Max Markson aka 'Mr Fame'.

Spreading its wings (not legs)... LVS has also sized up Macau, revisiting to complete a $US3.8bn-plus construction that was put on ice, thanks to the financial mess the world got itself in, fingers pointing to the World Bank and U.S Bush administration, no thanks either to 'Mr Ponzi Scheme' Bernie Madoff and partners in crime, you mongrels.

We understand a new shot of life will be injected into Macau, which previously had seem multiply thousands of working loosing their jobs.

Mr Pryor advised "It is hard to get the right people. We started hiring during the boom, I built the team up since 2003 and scaled it up consistently in that time".

At Marina Bay Sands in Singapore, 30% of the 100 top brass and 75 out of 100 engineers are from Australia.

Australian Contractor Connection...

Australia's Alfasi company were contractors for the Marina Bay Sands Singapore project, and would you believe that their budget stretched from the initial $US3.5bn forecast to $US150m, thanks to 4 months of delays and a calamity of issues and challenges, including a 7000 ton life of steel which had to go up 200 metres into the sky.

These days many insiders say Sands Oriental connection will see the sky the limit for the casino hotel developer giant.

One of the difficulties was lifting 7000 tonnes of steel 200m in the air for the hotel complex.

Mr Pryor is a key part of the comeback by Sands.

Media Man and Gambling911 wish the developer well and are delighted to learn of the great employment opportunities by Sands.

Long live the Australian - Oriental - American connection. Viva Sans, Macau, Japan... the world. 'Sin City' Singapore? Stranger things have happened.

*Greg Tingle is a special contributor for Gambling911

*Media Man http://www.mediamanint.com is primarily a media, publicity and internet portal development company. Gaming is just one of a bakers dozen of sectors they cover.

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Australia Releases 2010 Productivity Commission Gambling Report, by Greg Tingle - 24th June 2010

As readers would be well aware by now, gaming and gambling, be it casino, poker, slots, sports betting, bingo, scratchies, online or offline, along with internet censorship, are a few of the hottest subject matters in Australia. The gaming sector also enjoys strong ties to the political arena, with the ongoing agreements as to the control, rules and regulation of the industry. Some of the American gaming ties to the political arena are famously documented in 'Casino Jack And The United States Of Money'! Punters er readers, congratulations are in order for Julia Gillard, the new Prime Minister of Australia, elected soon after 9am earlier today. Readers can learn more with the Gambling911 article 'Australian Political Challenge: PM Kevin Rudd VS Julia Gillard'.


Media Man and Gambling911 are delighted to bring this important update to the every loyal readership...

The Australian Government today released the 2010 Productivity Commission Report into Gambling for consideration by States, Territories, industry and the wider community.

The Government has also announced its support for key reform directions to minimise the harm caused by problem gambling.

In an initial response to the 2010 Productivity Commission Report into Gambling, the Australian Government signalled it supports the use of pre-commitment technology to tackle problem gambling and is committed to working with State and Territory Governments, and industry, in implementing this technology.

The Australian Government does not agree with the Productivity Commission recommendation that the Australian Government amend the Interactive Gambling Act 2001 to allow for a liberalisation of online gambling, starting with allowing the provision of online poker games to Australians. The existing rules will continue to apply.

The Australian Government accepts that further work can be done to improve harm minimization measures for electronic gaming machines.

The Australian Government will now write to State and Territory Premiers and Chief Ministers to recommend the establishment of a new high-level Council of Australian Governments (COAG) Select Council of Ministers on Gambling Reform to progress a national approach to minimise the harm caused by problem gambling.

The Productivity Commission estimates that there are between 80,000 and 160,000 Australian adults suffering severe problem gambling. In addition there are between 230,000 and 350,000 people at moderate risk.

The Productivity Commission’s final report highlights the significant social cost of gambling, estimated to be at least $4.7 billion. The Productivity Commission estimates that problem gamblers account for around 40 per cent of electronic gaming machine expenditure, showing that a small number of gamblers account for a large percentage of losses.

The Productivity Commission also highlighted the gambling sector as an important industry with gambling expenditure exceeding $19 billion and the industry estimated to support the employment of more than 145,000 people.

Pre-commitment

The Productivity Commission found that pre-commitment is the most effective way to target problem gamblers and at-risk gamblers without impacting upon the wider gambling community and that’s why the Government has committed to developing a pathway towards implementation for pre-commitment.

The Productivity Commission also found that pre-commitment systems would empower people to take responsibility for their own spending behaviour, by helping them decide exactly how much they want to spend before they start playing.

The Productivity Commission found that a pre-commitment scheme is a strong, practicable and ultimately cost-effective option to minimise harm caused by gambling. This new technology will give people the tools to stick to their limit and help them keep track of their spending.

The first priority for the Australian Government will be to progress a nationally consistent pre-commitment model for electronic gaming machines.

Online gaming

The Australian Government does not support the liberalisation of online gaming, including online poker, as recommended by the Productivity Commission.

The Government is not convinced that liberalising online gaming would have benefits for the Australian community which would outweigh the risks of an increased incidence of problem gambling, particularly with the rapid changes in technology.

The current prohibition on the provision of online gaming services to Australians will continue to apply.

The Government will examine the regulatory approach taken by other countries with similar regulatory regimes in relation to online gaming, such as the United States.

In particular, we will seek to work with other countries to investigate the possibility of a more effective multilateral regulatory regime to address this form of gambling, its social impacts and its impact on the Australian gambling industry.

Harm minimization

The Australian Government accepts that more work can be done to improve harm minimisation measures for electronic gaming machines.

The Select Council on Gambling Reform will engage with all stakeholders to ensure that any changes to harm minimisation measures are proven to actually minimise the damage caused by problem gambling and are ideally able to be applied consistently across Australia.

This will include an analysis of the possible costs and benefits of such measures and also consider their need in light of moves towards a nationally consistent pre-commitment model.

COAG Select Council on Gambling Reform

The Australian Government will recommend that the COAG Select Council on Gambling Reform includes up to two Ministerial representatives from all jurisdictions to ensure that both economic and social portfolios are represented.

The Select Council on Gambling Reform will be co-chaired by Ministers Macklin and Sherry.

Most recommendations in the report are directed at areas of State Government responsibility but the Australian Government recognises that national leadership is required and will work with State and Territory governments through the new Select Council on Gambling Reform to consider the Productivity Commission’s final report.

The Australian Government is committed to a thorough process through the COAG Select Council on Gambling Reform and to consulting closely with community groups, industry and relevant employee and employer groups on the Productivity Commission’s findings.

Today’s report follows a request made by COAG in 2008, through the then Assistant Treasurer, for the Productivity Commission to update its 1999 inquiry into Australia’s gambling industries, with a focus on problem gambling. This responded to calls from industry and community groups that the Commission should be asked to update its 1999 report.

Copies of the Productivity Commission’s report are available from www.pc.gov.au.


Link to the report via the Australian Government Productivity Commission


Wrap Up And Disclaimers...

For the record, and you have quite likely read it before, Media Man is primarily a media, publicity and internet portal development company. Gaming including sports betting, is just one of a bakers dozen of industry sectors they cover.

Gambling911 is also a website portal, primarily covering the world of sports betting, gambling, gaming, entertainment and politics.

Media Man nor Gambling911 are casinos as such, but they cover the sector offering news, reviews, tips, gossip, odds, facts and figures and the like.

Media Man International http://www.mediamanint.com creates and runs media and publicity campaigns, in addition to offering celebrity and media management, and they are also currently ramping up their ambush marketing arm and consolation services. hey also have participated in a range of affiliate programs. Gambling911 has previously covered 'What Is An Affiliate Program'

The readership may be also interested about website portals are. Wikipedia offers http://en.wikipedia.org/wiki/Web_portal

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Wednesday, June 23, 2010

World Casino Directory Blog: US News

World Casino Directory Blog 


U.S. Gambling Regulations in 2023







Gambling in the U.S. is worth millions of dollars every year, but things aren't always so cut and dry. Each state has autonomy over its own gambling regulations and can decide which in-person and online betting markets are permitted.


With regular changes to bills taking place, it can be challenging to know which states permit what gambling activities (sports betting, poker, online casinos).  Even those states that only allow sports wagering, the rules vary.  Illinois, Virginia, New York do not allow betting on in-state schools, Oregon does not allow any mobile gambling on college sports.  States like Iowa and Massachusetts prohibit use of a credit card for opening a betting account.  And then there's Nevada.  The Silver State requires individuals to register in-person (not remotely).


The legality of online gambling markets in the U.S. is determined by individual states, most of which must amend their current state laws.  There are some exceptions such as New Mexico.  The Land of Enchantment allowed a few retail sportsbooks to operate on tribal lands without any type of legislative considerations.


The federal government has not immersed itself in gambling regulations in America since the U.S. Supreme Court struck down the Professional and Amateur Sports Protection Act in May of 2018. Instead, the sausage making all occurs at the state level (just not New Mexico) where lawmakers must find a way to get a final version of a bill through both the state house and senate.  Once legislation passes through both chambers, it's up to the governor to sign off or veto.  In 2020, Maine Gov. Janet Mills opted to veto a sports gambling bill that landed on her desk.  The Maine senate would go on to override Mills veto.  Only now is that state in the process of approving operators, three years later.  It's not always a pretty process.


All states apply tax rates on betting activities with taxes typically varying between 10% and 20%, but much higher in some states.  Case in point, Pennsylvania is over 30%.  New York flirts with the 50% mark. License applications and renewals are another way that states benefit financially from gambling operations.


Online gambling has enjoyed a surge in popularity due to the popularity of mobile devices such as smartphones and tablets. This provides users with a convenient way to place bets from the comfort of their own home or on the move.


Online gambling is typically split into a variety of markets that include online casinos, sports betting, horse racing, fantasy sports betting, lottery, and poker.


At present, online sports betting is legal in Arizona, Colorado, Delaware, Illinois, Iowa, Louisiana, Maryland, Michigan, Nevada, New Hampshire, New Jersey, Oregon, Pennsylvania, Rhode Island, Virginia, Washington DC, and West Virginia.  It is estimated that over $180 billion has been wagered legally on sports betting in the U.S. and many states are interested in the possibility of tapping into this revenue stream.


This week, the Supreme Court rejected a challenge to Florida Governor Ron DeSantis’ multi billion agreement with the Seminoles to offer online sports betting in Florida.  And while it may appear the sky is the limit for the Seminoles to launch their Hard Rock sportsbook, various court challenges remain.  Clarity is not anticipated before the next Super Bowl.  Florida makes up the top three most populous U.S. states, none of which currently offer sports wagering.  Texas and California are the other two.  on October 27 it was announced that the most populated state, California, will once again feature two ballot initiatives asking voters to determine the fate of sports betting in 2024.  The last effort failed miserably.


Even in states that have yet to regulate sports gambling, there are ways for consumers to legally place wagers. Offshore betting is not covered by regulations, meaning citizens can sign up and play with operators from based outside the U.S.  Some offshore sportsbooks have opted not to accept new customers from New Jersey and Nevada.


Because offshore books are not regulated by any state, players are not afforded the same protection as those granted a license.  Offshore sportsbooks do tend to be far more established however.  That's resulted in a stellar reputation built over time.  Some of the best options for 2023 provide players with great incentives, state-of-the-art software, and high-security levels, and are licensed by reputable authorities overseas, like the Curaçao Gaming Control Board.


When it comes to state regulated sports betting, the tribes do have significant influence over gaming in several states including Connecticut, California, Florida, Wisconsin, Minnesota and New Mexico.  This is both a blessing and a curse.   


Native American tribes are permitted to operate casinos on tribal land. These permissions are based on the 1988 Indian Gaming Regulatory Act, which created a framework based on set conditions.


Conditions include gaming compacts with the state and a license being granted by the NIGC (National Indian Gaming Commission).  But conflicts are common.  We're seeing this in Florida where the Seminoles are influential but not the only game in town, so to speak.   Connecticut's Mohegan and Mashantucket Pequot tribes, on the other hand, were met with little resistance in their quest to oversee the mobile and retail sports betting market.  California can't get over the finish line as a result of in-fighting among tribes.  For the better part of a decade efforts to legalize online poker fell apart courtesy of differing tribal agendas.


During 2023, there were bills either newly proposed or rehashed across the country looking to regulate sports wagering.  Lawmakers in Kentucky and North Carolina were ultimately able to take a victory lap.  Georgia?  Better luck next time.


Until now, there's been little effort to push for online gaming and/or poker legislation.  That seems to be changing.


Indiana launched an attempt to legalize iGaming under HB1536 with a proposed 20% tax rate that would see money going directly to services to support gamblers. This attempt failed in February and will have to wait until 2024 for another attempt.


Iowa's HSB227 to legalize online casinos isn't being considered while Illinois' HB2239, SB1656, and HB2320 to create an internet gaming act saw proposals of 12% and 15% tax rates, but there has been little movement. Illinois is relatively unique in offering biennial legislative sessions, which means the proposal will stay active until 2024.


There were high hopes for New York's attempts to legalize online casinos in 2023 under bills A1380 and A3634. The state has the potential to be one of the highest-grossing gambling states because of its population (4th largest in the nation), but support appears to have slowed down after the legalization of sports betting on the NFL, NBA and others bringing in massive revenues since 2022. New York is also considering retail casino applications at present.  With this in mind, iGaming will have to take a back seat for now.  There is a real possibility in 2025 following the election year.


Rhode Island surprised a lot of people by agreeing to SB948, which will legalize online casino gaming. Regulatory framework and licensing are still to be decided, but this is just a formality. 


Maryland missed the 2023 deadline to pass iGaming legislation to compliment the already approved sports betting market. Bill number SB267 will face a referendum so campaigners will be pushing for support if it gets the nod for 2024.


Maine's LD1777 proposal to legalize online casinos based on the current tribal agreement over online sports betting hasn't moved quickly (we mentioned the three year lag period for sports betting above).


Betting laws in the U.S. will continue to change to accommodate different betting markets. States are seeing significant revenue streams from allowing legalized betting, and many others are eager to explore these options.


Assurances that a percentage of gaming revenues will go towards programs to help problem gamblers along with other social programs will appease some detractors for sure.


States that have zero forms of gambling like Utah and Hawaii may never see mobile sports betting or iGaming in our lifetimes.  Georgia, South Carolina and Texas are not the most gambling-friendly states in the nation but, nevertheless, there are those at least trying to make an effort.  Anything is possible.  Just look at Tennessee.  This is a state that has no casinos yet embraced mobile sports betting with open arms not too long after the 2018 SCOTUS decision.


(Gambling911)


Casino News


Man faces Perth court charged with woman’s murder at Crown hotel



A man has faced court charged with murdering a woman in a hotel room at Crown Towers Perth.


A man charged with murdering a family law barrister at a Perth hotel has faced court wearing a white forensic jumpsuit.


The body of 34-year-old Alice Rose McShera was found at Crown Towers Perth in Burswood on Monday morning.


Cameron John Pearson, 42, was also found at the scene with allegedly self-inflicted wounds and was treated in hospital.


Homicide squad detectives charged the Bibra Lake man with murder overnight.


Pearson, represented by solicitor Reid Hogan, briefly faced Perth Magistrates Court on Tuesday morning wearing a forensic jumpsuit and was unshaven.


Magistrate Stephen Butcher remanded Pearson in custody to face Stirling Gardens Magistrates Court on November 22.


Ms McShera was based at the Murray Chambers in Perth.


Her profile said she was “an experienced advocate who appears and advises as counsel in all family law and restraining orders matters”.


Before commencing practice as an independent barrister, Ms McShera practised as a senior associate in a boutique family law firm and, prior to that, was a legal associate to a WA Family Court judge for four years.


She obtained her Master of Laws from the Australian National University in 2015 and was a member of the Family Law Practitioners Association of Western Australia and the Law Society of Western Australia.


Outside court, supporters of the victim, who are believed to be family members, declined to comment to the waiting media.


Emergency services were called to the hotel about 11.10am on Monday after reports a woman was found dead inside a room.


St John Ambulance paramedics treated Ms McShera at the scene but she could not be saved.


Police said Pearson had sustained “serious self-inflicted injuries”.


A spokesperson for Crown Resorts issued a brief statement following the woman’s death.


“We can confirm police responded to an incident at Crown Towers Perth earlier today,” the statement read.


“Our team are assisting WA Police with their investigation, and we are supporting our team members.


“Any further inquiries should be directed to WA Police.”


The $650m Crown Towers in Perth, which includes 500 guest rooms and villas, was opened in 2016.


Anyone with information is asked to contact Crime Stoppers.


Anti-domestic violence organisation White Ribbon Australia said Ms McShera was the 43rd woman to die this year due to alleged violence.


“We’re faced with a shocking reality that should make all of us feel equal parts outrage and sadness — on average, one woman is allegedly murdered every nine days in Australia,” chief executive Melissa Perry said in a statement.


“As a society we cannot be so numbed and desensitised that we view family and domestic violence and the resulting deaths as just another statistic.“


Ms Perry said the time for silence and indifference had passed.


“As a nation, we need to be doing more to change this unacceptable set of statistics,“ she said.


“We also need to recognise that this won’t happen without greater investment across all areas of the family domestic violence and abuse sector.


“This includes primary prevention strategies and education campaigns to stop violence before it starts, behaviour change programs for men who have chosen to use violence, and victim-survivor support services.”






007 News

James Bond producer Barbara Broccoli admits she hasn’t started working on next instalment


The producer admitted in an interview with The Guardian that there is "a big road ahead", before the iconic British spy is "reinvented for the next chapter" following the end of Daniel Craig's run in 2021's No Time to Die. Broccoli explained her team "haven't even begun" the process of modernising the franchise, which they believe is necessary whenever a new actor takes over the role. When Craig signed up for Bond with 2006's Casino Royale, the producers "wanted to focus on what a 21st-century hero would look like"



James Bond 007 News


California man prepares to sell nearly 60-year James Bond memorabilia collection for $1 million


Collection includes over 30,000 items — posters, books, magazines and much more


A retired California schoolteacher is ready to cash in his collection of all things James Bond-related. 


Steve Oxenrider has a collection of over 30,000 items related to the Bond phenomenon, with some items dating back to the early 1960s when the series was first released. 


The San Francisco resident has shipped half his items so far to Ewbank’s Auction House in Woking, Surrey, England, ahead of the auction.


Due to the large number of collectibles, Ewbank’s will auction off Oxenrider's collection in two parts — with the first half of the miscellany going live in November.


Some of the items included in the auction include original posters for "Dr. No," valued at over $15,000, and a signed "Thunderball" gala charity premiere brochure from 1965, which is expected to sell for over $1,000.  


Although Oxenrider has over 30,000 items of memorabilia, he told Ewbank's that he still wishes he had call sheets from the earlier films in his possession. 


"They provide an intriguing insight into the production of a film," he said.


Oxenrider said the first items he acquired were James Bond trading cards in 1965.


These then led to books, lobby cards, magazines, comics, merchandise such as toys and games, music, posters, press material, scripts, still, movies and more.


The two-day auction for the first half of the collection will begin on Nov. 16.


It will be highlighted by posters from the earlier films — with the second auction scheduled for spring 2024. 


Ewbank’s partner and head of entertainment memorabilia Alastair McCrea said the collection is "breathtaking."


"We have been holding dedicated James Bond auctions for years now, but this collection is on an entirely new level," he said. 


Oxenrider said the first items he acquired were James Bond trading cards in 1965.


These then led to books, lobby cards, magazines, comics, merchandise such as toys and games, music, posters, press material, scripts, still, movies and more.


The two-day auction for the first half of the collection will begin on Nov. 16.


It will be highlighted by posters from the earlier films — with the second auction scheduled for spring 2024. 


Ewbank’s partner and head of entertainment memorabilia Alastair McCrea said the collection is "breathtaking."


"We have been holding dedicated James Bond auctions for years now, but this collection is on an entirely new level," he said. 


The sheer breadth and depth of the collection is breathtaking and a tribute to the dedication and perspicacity of Steve Oxenrider — the ultimate collector of 007 material."


For those looking to grow their own memorabilia collection, Oxenrider said that doing your own research is key. 


"Do research on auction websites to see what’s available and price estimates," he said.


"Limit what you’re looking for and how much you want to invest."


The collector recommended getting in touch with trusted establishments that might be interested in selling or trading material.  


James Bond, also referred to as "Agent 007," was a fictional character introduced in "Casino Royale" in 1953 as a British Secret Intelligence Service agent, according to Britannica. 


Bond was the product of British novelist Ian Fleming — who featured the character in 12 novels after "Casino Royale" and film adaptations, as Britannica also noted.


Some actors known for playing the role of Bond include Sean Connery, Pierce Brosnan and Daniel Craig. 


For more information on how to bid for the Bond memorabilia, visit Ewbank’s Auctions.


Fox News Digital reached out to Ewbank's for further comment.


(FOX)


Content News Media







SEO News


Search News Media News

Content News Media


Ways to find unique content ideas from real-life insights


Find out how to create content that sets you apart from the competition using untapped sources. Here are four areas to explore.


Marketers often work at a distance from frontline operations.


We may not directly build the product, deal with angry customer phone calls, or be out in the field selling.


We might even be at an agency, an additional level removed from the shop floor or direct interactions with the target customer. 


How, then, can you:


Know what to write about?

Insert meaningful insights into your landing pages or ad creative?

Effectively persuade your target audience that you are the clear choice over your competitors? 

Digging new wells to find new content

One of the best writing tips I’ve ever received is to “dig new wells.” That is, to get content no one else is writing, you need to establish different sources. 


Too often, content writing for the web starts with the search results. While it makes sense to look at what’s ranking for your target keywords, it should not be your only source of information. 


The rise of 10x content and the Skyscraper Technique led some content writers to rely on rewording and combining top pages into a long, SEO-focused page. But it’s not getting outside sources of information. 


For me, the best type of content for the web comes from outside the web. Pulling content ideas, inspiration, and even language from real-life sources can help your content stand out, resonate with your target audience, and even alleviate any concerns they have. 


Plus, combining outside-sourced content with an SEO’s skills in finding keywords, structuring content, and generating links can form a powerful piece of content that performs nicely. 


Here are a few ways to dig new wells to find new content. 


1. Source content from employees

The single greatest source of content is from front-line employees. Depending on your business, you might have: 


Salespeople

Salespeople earn their living by earning trust, highlighting benefits, and alleviating fears of potential customers or clients.

Any successful salesperson has already worked out a script based on common pain points and exactly what message can help convince people to buy.

Customer service representatives (CSRs)

As frontline workers who come in contact the most with existing customers, they know the most common questions and objections people have.

If a CSR gets asked the same question regularly (say once per week or greater), the answer to that question should become content on your site. 

Those doing the work

Another great source of content is from those doing the actual work. Visit the factory floor, buy coffee for the production team, or go for a ride along with the installation team.

By spending time with those who actually make your products or carry out your services, you will get a newfound understanding and appreciation for what they do.

Plus, they should be able to provide great insights into how you are different than your competitors – whether it is better materials, unique processes, or attention to detail. 

Example of sourcing content from employees

I had a client in the agriculture industry who wanted to grow by getting their brand in front of more farmers. My main contact was a salesperson working in the field six days a week, traveling from farm to farm.


In some ways, he functioned more as a consultant, helping generate ideas and sharing best practices from others to help each farmer expand their operation. 


He would be the first to tell you he was not a great choice for writing new content for their website. Here’s what worked for us: I would get him on the phone while driving between farms, and he would rant.


For half an hour, he would brain-dump his thoughts on a certain product or service his company was offering. I was simply there to transcribe and ask follow-up questions. 


When it was time to write the website content, I found that the salesperson’s rants would form 80% of the page. I was merely there to edit and shape it into a logical flow and ensure it was optimized for search and conversions. 



2. Source content from current customers

Another well of great content ideas is from your current customers or clients. They are your best source for entering the buyer’s mind and decision-making process. 


If possible, make it a habit to regularly interview some of your current customers. Ask them questions about: 


Their pain points. 


How they researched options.

What mattered and didn’t matter to them as they made a decision.

You can sometimes use these stories as the basis for case studies or featured project pages for your site. At the very least, you will uncover phrases, words and concepts that can become integral parts of your website content and marketing efforts. 


Example of sourcing content from current customers

A few years back, I was working on a branding campaign for a furniture company. Their core business was selling through furniture stores; they saw an opportunity to increase sales by working with high-end interior designers. 


As we worked on drafting content for their website and marketing material, our team booked calls with a handful of interior designers with whom they currently worked. 


These phone calls were a wealth of information and insights into these interior designers’ pain points, goals and dreams. 


Some insights they provided were completely unknown to the furniture company. What we learned from these calls proved invaluable in shaping the website content. 



3. Source content from past customers


Past customer reviews are among the easiest yet impactful wells to pull content ideas and language.


Whether past customers have left reviews on your Google Business Profile, Amazon, a third-party review site, or your own internal system, these are great sources of info about how the market views your product or service. 


Customer reviews are great because they provide a glimpse into your customer's thinking at scale – no need to interview them. Online reviews also collect the right language, pain points, and angles you may not have noticed. 


Whenever I take on a new local SEO client, I make it a point to read every review on their Google Business Profile. I like looking for trends and themes across the reviews and see anecdotally what really matters to customers. 


Google does pull out themes by seeing the top 10 topics or phrases mentioned in reviews.


You can take your reviews and put them in a sentiment analysis tool to see topics, trends, and talk points that you can share with your CSR or use in your marketing, advertising and website efforts. 


Example of sourcing content from past customers

One time, I was reading reviews for a new client in the home service industry.


A few reviews told a similar story: each mentioned the same salesperson by name and how professional and informational the salesperson was – especially compared to other companies. And each said a surprising detail: the salesperson gave a gift of local jam. 


One specific salesperson was doing this to make connections with his prospects, but it was leaving such an impact on customers that they mentioned it in their reviews.


When our client found out about this, they made it a standard across all sales staff, and we mentioned it as part of the online appointment scheduler. 


4. Source content from competitors 

A surprising source of content ideas can come from your competitors.


As we saw above, if online reviews for your own products or services can provide helpful insights for your marketing efforts,  what can you learn from reading the reviews of your competitors? A lot!


Find a few of your competitors and read every review of theirs that is three stars or lower. Bad or mixed reviews can provide a gold mine of information about what people don't like about your competitors.


These points can be used in your marketing efforts, as they are pain points your target audience has, and your competitors are not meeting. 


Example of sourcing content from competitors

While conducting competitive research for an outdoor structure company, I noticed their main competitors had a fair amount of indifferent reviews. As I read these reviews, I noticed themes. Most reviews mentioned:


A lack of communication. 

Misunderstandings about the delivery and installation process. 

I took this to the client, and we discussed how we could make their service better. The client worked on strengthening their already solid customer communication system. 


On the website, we invested in content to fully explain how they deliver and install their structures, answering every single question their CSR is regularly asked. 


Finally, we created a comprehensive guide on the entire sales process, from initial order through installation. We used this as a target for a remarketing campaign to help reengage with potential customers. 


Dig deeper: Competitor content analysis: Here’s what you can learn


Start creating new content today

To create content that no one is creating, you need to get different sources no one else can get.


Interview your employees and current customers. Summarize feedback from past customers and those disappointed with your competitors.


Gain valuable insights to tell your unique story and stand out.