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Endeavor president Mark Shapiro promises not to ‘over-commercialize’ WWE - May 2023





The president of Endeavor says they will look at ways to increase WWE's sponsorship revenue, but they are not going to "over-commercialize" the product. 

Mark Shapiro appeared on the Sports Media Podcast on Wednesday and was asked about WWE sponsorship opportunities that could potentially involve putting brand logos on wrestlers' ring gear. 

Shapiro responded:

"Look, you want to be authentic, you want to be seamless, you want to be organic, you want to be true to your audience. So, no, we're not going to put a brand on somebody's robe walking into the ring. Now, by the way, do UFC fighters wear Venom apparel and Project Rock shoes when they come into the octagon? Yes, they do. Could the WWE benefit from an apparel deal as such? A shoe deal as such? Absolutely but we're not going to over-commercialize it, we're not going to saturate it to the point that we cheap it out, we trick it out, and you turn off the fanbase.

You've gotta figure out what's right in the ring, in the octagon. You've gotta figure out what's right with the arena, indoor, outdoor. You've gotta figure out what's right with the fighters and the participants, and you gotta walk before you run."

However, Shapiro emphasized that the transaction has not been completed and they are not currently in a position to make decisions regarding WWE. 


Shapiro's comments regarding WWE's sponsorship potential echoes what had prevaiously been expressed by Endeavor CEO, Ari Emanuel. During an appearance on CNBC's Squawk on the Street earlier this month, Emanuel noted that they will let WWE "do what they want to do" while his group works to drive revenue. He says it's the same playbook they used with UFC. 

"Right now, we're focused on saving some cost, doing sponsorship, which they didn't have. It's the same formula we used at UFC," Emanuel said.  

Shapiro also commented on the success of this strategy during an interview with Sports Business Journal's John Ourand last month.

Shapiro said:

"That's the strategy. That's how it has successfully played out for the UFC over the last six years. Remember when we bought it for $4.1 billion? People thought that price was crazy. Now, it is valued at $12.1 billion. I mean, what a story. We hope to do the same thing with the WWE." 




WWE Creates Placeholder Company for Endeavor Acquisition, Nick Khan Issues Letter to WWE Shareholders, More - 12th May 2023


WWE has created a new LLC, titled NEW WHALE INC., as a placeholder company for the Endeavor acquisition. The filing reiterates what was said several weeks back, noting that when the merger is finalized later this year, a new name will be revealed for the new company that Endeavor will run to oversee WWE and UFC. The stock market initials, as announced before, will be TKO, and that could be a hint at the planned company name.

The SEC filings included a letter from WWE CEO Nick Khan to stockholders in regards to the Endeavor acquisition. The letter outlines potential risk factors, transactions/closing, and more. WWE also released a Q&A for stockholders, and both can be seen below.

The letter from Khan reads like this:

To Our Stockholders:

On behalf of the board of directors of World Wrestling Entertainment, Inc., a Delaware corporation, which we refer to as “WWE,” we are pleased to enclose the information statement/prospectus relating to the proposed transaction between WWE and Endeavor Group Holdings, Inc., which we refer to as “Endeavor,” pursuant to which WWE and Endeavor propose to combine the businesses of WWE and Zuffa Parent, LLC, a Delaware limited liability company and a subsidiary of Endeavor, which owns and operates the Ultimate Fighting Championship (“UFC”) and which we refer to as “HoldCo,” which combined business will be managed by a newly public listed company that is currently named New Whale Inc., a Delaware corporation and direct, wholly owned subsidiary of WWE, which we refer to as “New PubCo,” which will be implemented through a sequence of transactions (the “Transactions”).

On April 2, 2023, Endeavor, WWE, Endeavor Operating Company, LLC, a Delaware limited liability company and a wholly owned subsidiary of Endeavor, which we refer to as “EDR OpCo,” HoldCo, New PubCo, and Whale Merger Sub Inc., a Delaware corporation and a direct, wholly owned subsidiary of New PubCo, which we refer to as “Merger Sub,” entered into a transaction agreement, which, as the same may be amended from time to time, we refer to as the “transaction agreement.” In connection with the transaction agreement, WWE formed New PubCo and Merger Sub. The Transactions include (i) an internal reorganization of WWE (the “Pre-Closing Reorganization”), (ii) following the Pre-Closing Reorganization, the merger of Merger Sub with and into WWE, with WWE surviving the merger as a direct, wholly owned subsidiary of New PubCo (the “merger”)—as a result of the merger, (x) each outstanding share of WWE’s Class A common stock, par value $0.01 per share (the “WWE Class A common stock”) and (y) each outstanding share of WWE’s Class B common stock, par value $0.01 per share (the “WWE Class B common stock,” and together with the WWE Class A common stock, the “WWE common stock”) that is outstanding immediately prior to the effective time of the merger (the “effective time”), but excluding any cancelled WWE shares (as defined herein), will, in each case, be converted automatically into the right to receive one share of New PubCo Class A common stock, par value $0.00001 per share (the “New PubCo Class A common stock”), (iii) following the merger, the conversion of the surviving corporation in the merger to a Delaware limited liability company (“WWE LLC”) (the “conversion”), which will be wholly owned by New PubCo immediately prior to the WWE transfer, (iv) following the conversion, (x) the contribution by New PubCo of all of the equity interests in WWE LLC to HoldCo in exchange for 49% of the membership interests in HoldCo on a fully diluted basis after giving effect to any issuance of membership interests in HoldCo in connection with such exchange (such contribution, the “WWE transfer”, and such membership interests, the “WWE Transfer Consideration”) and (y) the issuance to EDR OpCo and certain of its subsidiaries of a number of shares of New PubCo Class B common stock, par value $0.00001 per share (the “New PubCo Class B common stock”), representing, in the aggregate, 51% of the voting power of New PubCo on a fully diluted basis and no economic rights in New PubCo, in exchange for a payment equal to the par value of such New PubCo Class B common stock.

Upon the effective time, each issued and outstanding share of WWE common stock (other than cancelled WWE shares) will be converted automatically into one validly issued, fully paid and non-assessable share of New PubCo Class A common stock, which we refer to as the “transaction consideration,” and all such converted shares will then cease to exist and will no longer be outstanding. WWE Class A common stock currently trades on the NYSE under the ticker symbol “WWE.” On March 31, 2023, the closing price of WWE Class A common stock was $91.26 per share.

Upon completion of the Transactions, including the merger, which we refer to as the “Closing,” subsidiaries of Endeavor are expected to collectively own 51% of the voting power of New PubCo and 51% of the economic interests in HoldCo, with former securityholders of WWE common stock indirectly owning 49% of the economic interests in HoldCo, 49% of the voting power of New PubCo and 100% of the economic ownership of New PubCo, in each case, on a fully diluted basis. Shares of New PubCo Class A common stock are expected to be listed for trading on the New York Stock Exchange, which we refer to as the “NYSE,” under the ticker symbol “TKO.”

At a meeting of the board of directors of WWE, which we refer to as the “WWE Board,” the WWE Board unanimously adopted resolutions (i) determining that it was advisable and in the best interests of WWE and the WWE stockholders to enter into the transaction agreement and to consummate the Transactions, (ii) approving the execution, delivery and performance of the transaction agreement and the consummation of the Transactions and (iii) resolving to recommend that WWE stockholders adopt the transaction agreement.

The adoption of the transaction agreement and, therefore, the approval of the Transactions, including the merger, required the affirmative vote of holders of at least a majority of the voting power of the shares of WWE common stock entitled to vote on such matters. On April 2, 2023, Vincent K. McMahon (“Mr. McMahon”), who, as of the date thereof, was the record holder of 69,157 shares of WWE Class A common stock and 28,682,948 shares of WWE Class B common stock, representing approximately 81.0% of the aggregate voting power of the issued and outstanding shares of WWE common stock on such date, delivered a written consent, which we refer to as the “Written Consent,” adopting and, therefore, approving the transaction agreement and the Transactions, including the merger. Accordingly, the delivery of the Written Consent was sufficient to adopt the transaction agreement and, therefore, approve the Transactions, on behalf of WWE stockholders. WWE has not solicited and is not soliciting your adoption of the transaction agreement or approval of the Transactions, including the merger.

No further action by any Endeavor stockholder or WWE stockholder is required under applicable law, and neither Endeavor nor WWE will solicit the votes of their respective stockholders for the adoption or approval of the transaction agreement or the Transactions, including the merger. Neither Endeavor nor WWE will call a special meeting of their respective stockholders for purposes of voting on adoption or approval of the transaction agreement or the Transactions, including the merger. This information statement/prospectus and notice of action by written consent is being provided to you for informational purposes only and shall be considered the notice required under Section 228(e) of the DGCL. You are not being asked for a proxy, and you are requested not to send a proxy.

Endeavor and WWE are not required to complete the Transactions, including the merger, unless a number of conditions are satisfied or waived, which we refer to as the “closing conditions,” including: (i) the expiration of the waiting period under the U.S. Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended, (ii) obtaining other applicable regulatory approvals, (iii) the absence of any order or legal requirement that enjoins, restrains or otherwise prevents the consummation of the Transactions, (iv) the effectiveness of New PubCo’s registration statement on Form S-4, of which the accompanying information statement/prospectus forms a part, and the absence of any stop order or other proceeding that suspends or otherwise threatens such effectiveness, (v) the registration, and the authorization of listing on the NYSE, of New PubCo Class A common stock, and (vi) the consummation of the Pre-Closing Reorganization. The closing date of the Transactions will be at least 20 business days after the mailing of the accompanying information statement/prospectus to WWE stockholders, in accordance with Rule 14c-2(b) promulgated under the Exchange Act.

We encourage you to read the entire accompanying information statement/prospectus carefully, in particular the risk factors set forth in the section entitled “Risk Factors” beginning on page 31 of the accompanying information statement/prospectus.

On behalf of WWE, thank you for your consideration and continued support.

Nick Khan
Chief Executive Officer
World Wrestling Entertainment, Inc.

The Q&A reads like this:

QUESTIONS AND ANSWERS ABOUT THE TRANSACTIONS

The following questions and answers are intended to briefly address some commonly asked questions regarding the transaction agreement and the Transactions, including the merger. You are encouraged to carefully read the remainder of this information statement/prospectus, its annexes and exhibits and the documents that are referred to in this information statement/prospectus and to pay special attention to the sections entitled “Risk Factors” and “Cautionary Statement Regarding Forward-Looking Statements” beginning on pages 31 and 29, respectively, of this information statement/prospectus, because the information contained in this section may not provide all the information that might be important to you with respect to the transaction agreement and the Transactions, including the merger. For further information, please read the section entitled “Where You Can Find More Information” beginning on page 288 of this information statement/prospectus.

Q: Why am I receiving this information statement/prospectus?
A: On April 2, 2023, Endeavor, EDR OpCo, HoldCo, WWE, New PubCo and Merger Sub entered into the transaction agreement, pursuant to which WWE and Endeavor propose to combine the businesses of WWE and HoldCo, which owns and operates UFC, which combined business will be managed by New PubCo, a new publicly listed company, once the Transactions, including the merger, are implemented.

In connection with the transaction agreement, WWE formed two wholly owned subsidiaries, New PubCo and Merger Sub. Subject to the terms and conditions of the transaction agreement, (i) WWE will undertake the Pre-Closing Reorganization, (ii) following the Pre-Closing Reorganization, Merger Sub will merge with and into WWE, with WWE surviving the merger as a direct, wholly owned subsidiary of New PubCo, (iii) following the merger, the surviving corporation will be converted to WWE LLC, a Delaware limited liability company, which will be wholly owned by New PubCo, immediately prior to the WWE transfer and (iv) following the conversion, New PubCo will (a) contribute all of the equity interests in WWE LLC to HoldCo in exchange for 49% of the membership interests in HoldCo on a fully diluted basis after giving effect to any issuance of membership interests in HoldCo in connection with such exchange and (b) issue to EDR OpCo and certain of its subsidiaries a number of shares of New PubCo Class B common stock, par value $0.00001 per share, representing, in the aggregate, 51% of the voting power of New PubCo on a fully diluted basis and no economic rights in New PubCo, in exchange for a payment equal to the par value of such New PubCo Class B common stock. As a result of the Transactions, including the merger, subsidiaries of Endeavor are expected to collectively own 51% of the voting power of New PubCo and 51% of the economic interests in HoldCo, with former securityholders of WWE common stock indirectly owning 49% of the economic interests in HoldCo, 49% of the voting power of New PubCo and 100% of the economic ownership of New PubCo, in each case, on a fully diluted basis. In addition, New PubCo will be renamed “[ ]” immediately following the completion of the Transactions, including the merger.

Upon completion of the Transactions, including the merger, former securityholders of WWE common stock will own shares of New PubCo Class A common stock, which is expected to be listed for trading on the NYSE under the ticker symbol “TKO.” For further information on the rights of such shares, please read the section entitled “Summary of the Transaction Agreement— Transaction Consideration; Conversion of Shares; Exchange of Certificates” beginning on page 144 of this information statement/prospectus.

We have included in this information statement/prospectus important information about the Transactions, including the merger, and the transaction agreement (a copy of which is attached as Annex A). You should carefully read this information and the documents referred to therein in their entirety.

Please note that the delivery of the Written Consent is sufficient to adopt and approve the transaction agreement and the Transactions (including the merger) on behalf of stockholders of WWE. You are not being asked for a proxy, and you are requested not to send a proxy.

Q: Why is WWE proposing the Transactions?
A: The WWE Board has unanimously approved the transaction agreement and the transactions contemplated thereby, and determined that the transaction agreement and the transactions contemplated by the transaction agreement, are in the best interest of WWE and its stockholders. WWE believes that the Transactions, including the merger, will benefit WWE stockholders. For further information, please read the sections entitled “The Transactions—WWE’s Reasons for the Transactions; Recommendation of the WWE Board of Directors” beginning on page 95 of this information statement/prospectus.

Q: What will WWE stockholders receive in the Transactions?
A: At the effective time, each issued and outstanding share of WWE Class A common stock and WWE Class B common stock (other than cancelled WWE shares) will be converted automatically into one validly issued, fully paid and non-assessable share of New PubCo Class A common stock, and all such converted shares will then cease to exist and will no longer be outstanding. For further information, please read the section entitled “Summary of the Transaction Agreement— Transaction Consideration; Conversion of Shares; Exchange of Certificates” beginning on page 144 of this information statement/prospectus.

Q: What will holders of WWE equity awards receive in the Transactions?
A: At the effective time, each award of WWE RSUs and WWE PSUs, including any dividend equivalent rights granted with respect thereof, that is outstanding immediately prior to the effective time will be converted into an equivalent award of restricted stock units or performance stock units of New PubCo, respectively, on the same terms and conditions as were applicable under the award of WWE RSUs or WWE PSUs immediately prior to the effective time (including any provisions for acceleration); provided, that, any applicable performance-vesting conditions will be equitably adjusted, as necessary, including by the WWE Compensation Committee in good faith, following consultation and reasonable consideration of comments from Endeavor and in a manner consistent with past practice, to take into account the effects, if any, of the Transactions, including the merger.

Prior to the effective time, the WWE Board (or an appropriate committee thereof) will take necessary actions such that any offering period under the WWE ESPP during which the effective time would otherwise have occurred will be deemed to have ended on the fifth business day prior to the closing date and each outstanding purchase right under the WWE ESPP will automatically be exercised on such date.

For further information, please read the section entitled “Summary of the Transaction Agreement— Transaction Consideration; Conversion of Shares; Exchange of Certificates” beginning on page 144 of this information statement/prospectus.

Q: Should I send in my share certificates now for exchange?
A: No, you should not send in your WWE share certificates now for exchange. At the effective time, each WWE share certificate will automatically be converted into an equivalent number of shares of New PubCo Class A common stock. Following the effective time, stockholders may request to exchange their WWE stock certificates for New PubCo stock certificates by contacting New PubCo’s transfer agent (as defined below). For further information, please read the section entitled “Summary of the Transaction Agreement— Transaction Consideration; Conversion of Shares; Exchange of Certificates” beginning on page 144 of this information statement/prospectus.

Q: Who will serve on New PubCo’s board of directors and as management?
A: The New PubCo Board will consist of 11 members who will be determined at a date prior to the closing of the Transactions, five of whom will be selected by WWE (the “WWE Designees”), of whom (x) two will be members of the WWE management team (one of whom will be Mr. McMahon) and (y) three will be independent, and six of whom will be selected by Endeavor (the “EDR Designees”), of whom (x) three will be members of the Endeavor management team or Endeavor directors (one of whom will be Ariel Emanuel (“Mr. Emanuel”)) and (y) three will be independent. As such, New PubCo will be a controlled company with a majority of New PubCo directors that will be independent.

Following the Closing, New PubCo is expected to be led by Mr. Emanuel as Chief Executive Officer (who is expected to also continue in his role as Chief Executive Officer of Endeavor); Mr. McMahon as Executive Chair of the New PubCo Board; Mark Shapiro (“Mr. Shapiro”) as President and Chief Operating Officer (who is expected to also continue in his role as President and as Chief Operating Officer of Endeavor); Andrew Schleimer (“Mr. Schleimer”) as Chief Financial Officer (who is expected to also continue in his role as Deputy Chief Financial Officer of Endeavor); and Seth Krauss (“Mr. Krauss”) as Chief Legal Officer (who is expected to also continue in his role as Chief Legal Officer of Endeavor). For further information, please read the section entitled “Management and Directors of New PubCo After the Transactions” beginning on page 221 of this information statement/prospectus.

Q: What equity stake will WWE stockholders hold in New PubCo and HoldCo?
A: WWE stockholders will receive one share of New PubCo Class A common stock for each share of WWE common stock that they hold. As of the Closing, subsidiaries of Endeavor are expected to collectively own 51% of the voting power of New PubCo and 51% of the economic interests in HoldCo, with former securityholders of WWE common stock indirectly owning 49% of the economic interests in HoldCo, 49% of the voting power of New PubCo and 100% of the economic ownership of New PubCo, in each case, on a fully diluted basis.

For further information, please read the section entitled “The Transactions—Ownership of New PubCo after the Transactions” beginning on page 84 of this information statement/prospectus.

Q: How do I calculate the value of the transaction consideration?
A: WWE stockholders will receive one share of New PubCo Class A common stock for each share of WWE common stock that they hold. As of the Closing, subsidiaries of Endeavor are expected to collectively own 51% of the voting power of New PubCo and 51% of the economic interests in HoldCo, with former securityholders of WWE common stock indirectly owning 49% of the economic interests in HoldCo, 49% of the voting power of New PubCo and 100% of the economic ownership of New PubCo, in each case, on a fully diluted basis. The value of the transaction consideration the WWE stockholders will receive in the Transactions, including the merger, will therefore depend on the combined value of HoldCo and WWE at the effective time.

The values of WWE common stock and of HoldCo have fluctuated since the date of the announcement of the transaction agreement and will continue to fluctuate from the date of this information statement/prospectus until the date the Transactions, including the merger, are completed. Because the ownership percentages described above will not be adjusted to reflect any changes in the values of WWE common stock or HoldCo, the value of the transaction consideration may be higher or lower than the value of the WWE common stock on earlier dates. Therefore, until the completion of the Transactions, including the merger, the WWE stockholders will not know or be able to determine the value, on a fully diluted basis, of the New PubCo Class A common stock that they will receive pursuant to the transaction agreement.

On March 31, 2023, which was the last trading day before the public announcement of the Transactions, the closing price on the NYSE was $91.26 per share of WWE Class A common stock. On [ ], 2023, which was the latest practicable date before the printing of this information statement/prospectus, the closing price on the NYSE was $ [ ] per share of WWE Class A common stock.

Changes in the market price of WWE common stock may result from a variety of factors that are beyond the control of WWE, including, but not limited to, changes in their businesses, operations and prospects, regulatory considerations, governmental actions, and legal proceedings and developments. You are encouraged to obtain up-to-date market prices for shares of WWE common stock.

Q: What conditions must be satisfied to complete the Transactions, including the merger?
A: Endeavor and WWE are not required to complete the Transactions, including the merger, unless a number of conditions are satisfied or waived, which we refer to as the “closing conditions.” These closing conditions include, among others:
• the adoption of the transaction agreement by WWE stockholders (which was satisfied by the delivery of the Written Consent);
• the completion of the Pre-Closing Reorganization;
• the absence of certain legal restraints that would prohibit or seek to prohibit the Transactions;
• the receipt of certain regulatory approvals;
• the approval for listing on the NYSE of the shares of New PubCo Class A common stock to be issued to WWE stockholders;
• the ancillary agreements being in full force and effect;
• the absence, since the date of the transaction agreement, of any event, change, occurrence or development that has had a material adverse effect on the business, financial condition or results of operations of WWE or HoldCo;
• delivery by Endeavor to WWE of certain required audited financial statements of HoldCo, and the operating income reflected in such financial statements not being less than a defined threshold (which was satisfied on April 23, 2023 by the delivery of such audited financial statements reflecting such level of operating income for the fiscal year ended December 31, 2022); and
• the prior mailing and effectiveness of the registration statement on Form S-4, of which this information statement/prospectus forms a part.

In addition, each of Endeavor’s and WWE’s respective obligations to complete the Transactions, including the merger, is subject to, among other conditions, the accuracy of the other party’s representations and warranties described in the transaction agreement (subject in most cases to “materiality” and “material adverse effect” qualifications) and the other party’s compliance with its covenants and agreements in the transaction agreement in all material respects.

For a more complete summary of the closing conditions that must be satisfied or waived prior to the completion of the Transactions, including the merger, please read the section entitled “Summary of the Transaction Agreement—Conditions to the Closing” beginning on page 170 of this information statement/prospectus.

Q: When do you expect the Transactions, including the merger, to be completed?
A: Endeavor and WWE are working to complete the Transactions, including the merger, as soon as possible. As described above, certain closing conditions must be satisfied or waived before Endeavor and WWE can complete the Transactions, including the merger. For further information, please read the section entitled “Summary of the Transaction Agreement—Conditions to the Closing” beginning on page 170 of this information statement/prospectus.

Assuming timely satisfaction or waiver of the closing conditions, the Transactions, including the merger, are expected to close in the second half of 2023. The closing date of the Transactions, including the merger, will be at least 20 business days after the mailing of this information statement/prospectus to WWE stockholders, in accordance with Rule 14c-2(b) promulgated under the Exchange Act.

Q: Is New PubCo expected to hold any assets other than the common units?
A: In addition to the common units, New PubCo is expected to hold an amount of cash that will be distributed by WWE LLC to New PubCo in connection with the closing of the Transactions, as further described immediately below.

Q: Does WWE expect to distribute cash to New PubCo?
A: Yes, WWE is permitted to distribute cash to New PubCo prior to the closing of the Transactions. It is expected that an amount of cash, if any, in excess of the WWE Minimum Cash Requirement (as defined in the transaction agreement) will be distributed by WWE LLC to New PubCo. For further information, please read the section entitled “Summary of the Transaction Agreement—Cash Distributions” beginning on page 143 of this information statement/prospectus.

Q: What happens if the Transactions, including the merger, are not completed?
A: If the Transactions, including the merger, are not completed for any reason, (1) WWE stockholders will not receive the transaction consideration, (2) WWE will remain an independent public company, (3) WWE Class A common stock will continue to be traded on the NYSE, (4) New PubCo, which is currently a direct, wholly owned subsidiary of WWE, will not become a publicly traded corporation, (5) the WWE RSUs and the WWE PSUs will not be converted into equivalent restricted stock units and performance stock units, respectively, of New PubCo, and (6) to the extent applicable, any then-current offering period under the WWE ESPP will remain outstanding through its original end date and will not be truncated.

As a result of the delivery of the Written Consent, no termination fees are payable in respect of the termination of the transaction agreement. For further information, please read the section entitled “Summary of the Transaction Agreement—Effect of Termination; Termination Fees; Expenses” beginning on page 174 of this information statement/prospectus.

Q: What approval by WWE stockholders is required to adopt the transaction agreement and, therefore, approve the Transactions, including the merger?
A: The adoption of the transaction agreement and, therefore, the approval of the Transactions, including the merger, required the affirmative vote of holders of a majority of the voting power of the shares of WWE common stock entitled to vote on such matters. On April 2, 2023, Mr. McMahon, who, as of the date thereof, was the record holder of 69,157 shares of WWE Class A common stock and 28,682,948 shares of WWE Class B common stock, representing approximately 81.0% of the aggregate voting power of the issued and outstanding shares of WWE common stock on such date, delivered a written consent adopting and, therefore, approving the transaction agreement and the Transactions, including the merger. Accordingly, the delivery of the Written Consent was sufficient to adopt the transaction agreement and, therefore, approve the Transactions, including the merger, on behalf of WWE stockholders. WWE has not solicited and is not soliciting your adoption of the transaction agreement or approval of the Transactions, including the merger. No further action by any other WWE stockholder is required under applicable law, and WWE will not solicit the vote of WWE stockholders for the adoption of the transaction agreement or approval of the Transactions, including the merger and will not call a special meeting of WWE stockholders for purposes of voting on the adoption of the transaction agreement or approval of the Transactions, including the merger. For this reason, the accompanying information statement/prospectus is being provided to you for informational purposes only. You are not being asked for a proxy, and you are requested not to send a proxy.

For further information, please read the section entitled “Further Stockholder Approval Not Required” beginning on page 138 of this information statement/prospectus

Q: What are the expected United States federal income tax consequences of the transactions for holders of WWE Class A common stock?
A: For United States federal income tax purposes, the merger and the conversion are, taken together, intended to qualify as a reorganization under the provisions of Section 368(a) of the Code. Assuming that the merger and the conversion will be treated for U.S. federal income tax purposes as a reorganization within the meaning of Section 368(a) of the Code, holders of WWE Class A common stock are not expected to recognize any gain or loss as a result of the merger and conversion.

For a more complete discussion of the United States federal income tax consequences of the Transactions, including the merger, please read the section entitled “Material United States Federal Income Tax Consequences” beginning on page 233 of this information statement/prospectus. Tax matters can be complicated, and the tax consequences of the Transactions, including the merger and the conversion, to a particular holder of WWE common stock will depend on such holder’s particular facts and circumstances. All securityholders of WWE should consult with their own tax advisors to determine the specific United States federal, state, or local or foreign income or other tax consequences of the Transactions, including the merger and the conversion, to them.

Q: Are stockholders of WWE entitled to dissenters’ or appraisal rights in connection with the Transactions?
A: No. Under Delaware law, holders of shares of WWE common stock will not have dissenters’ rights or appraisal rights in connection with the Transactions, including the merger. For more information, please read the section entitled “No Dissenters’ or Appraisal Rights” beginning on page 284 of this information statement/prospectus.

Q: Are there any important risks about the Transactions, including the merger, or WWE’s business of which I should be aware?
A: Yes, there are risks involved. WWE encourages you to carefully read in its entirety the section entitled “Risk Factors” beginning on page 31 of this information statement/prospectus.

Q: Who do I contact if I have further questions about the Transactions, including the merger, or the transaction agreement?
A: WWE stockholders who have questions about the Transactions, including the merger, or the transaction agreement or who desire additional copies of this information statement/prospectus or other additional materials should contact:

Attention: Investor Relations
World Wrestling Entertainment, Inc.
1241 East Main Street
Stamford, Connecticut 06902
Telephone: (203) 352-8600



UFC News

UFC Australia








"Chinese middle class is going to change the world"

James Packer says man-made attractions important

Mr Packer owns casinos in Melbourne, Perth and Macau

Sydney's The Star already attracting high roller VIP's

Non Packer casino and resorts also want in on the action










Gaming and Tourism Biz Flashback

Australian tourism may be saved by Chinese middle class to large casinos


Gaming Biz Flashback

Sunday night's 60 Minutes report 'Packer's punt' got tongues wagging and telephones running hot across Australia - Melbourne and Perth (both home to existing Packer casinos) and 'Sin City' Sydney (site of the Barangaroo development).

Australia's flagging tourism industry can be saved by attracting the Chinese middle class to large casinos, Crown Limited chairman James Packer told the Nine network.

Mr Packer said recognising the Chinese middle class was as important as recognising the internet.

"It's like saying how big a deal is the internet," Mr Packer told his former business co-hearts Channel Nine.

"The Chinese middle class is going to change the world."

He advised Australia cannot rely on its natural beauty alone, because people are more drawn to man-made attractions.

"A lot of the Chinese tourists like man-made attractions as well as natural attractions," he said.

"We need to have better hotels, better restaurants, better shopping."

Mr Packer gave the United States as an example of how man-made attractions win over natural ones.

"Las Vegas gets 40 million people a year," he said.

"I think maybe the greatest natural attraction is the Grand Canyon. It's a half-hour drive from Las Vegas but gets about three million (visitors) a year."

Mr Packer owns casinos in Melbourne, Perth and Macau.

He also pointed out that casinos in The Philippines were doing well and contributed greatly to that country, and that he didn't currently have any casino interests there.

He said he was keen to secure a tables-only Sydney casino complex at Barangaroo to bring in more Chinese tourists.

Responsible Gambling Awareness Week started yesterday and the NSW Government is encouraging problem gamblers to seek help.


Casino King James Packer really aiming for Echo Entertainment...

Gaming analysts believe billionaire James Packer would consider offloading some of Queensland's casinos if he is successful in acquiring the Echo Entertainment Group.

Greg Fraser, a senior analyst at Fat Prophets, said that Mr Packer's real goal in his expected takeover tilt for Echo was to snatch the scandal-plagued Star Casino in Sydney and merge it into his Crown group.


Cairns casino targeting Chinese tourists: Packer's Crown not the only option for Chinese punters...

The famous Pullman Reef Hotel Casino in Cairns is not letting gaming tsar James Packer have all the action when it comes to attracting cashed-up Chinese gamblers to his legal gambling dens.

Mr Packer said the struggling tourism industry could be saved by attracting Chinese middle class visitors to large casinos.

As well, he said many Chinese tourists liked man-made activities as well as natural attractions.

But Cairns casino chief exec Alan Tan said his venue established a China strategy some six years ago.

"I think, while the casino is important, we offer more than just that. The Great Barrier Reef is very important, especially when I talk to the Chinese who say they like to see the Reef and in the evening they like to enjoy time in the casino as well," Mr Tan said.

Tourism Tropical North Queensland chief executive officer Rob Giason said the casino was part of the overall experience for Chinese holidaymakers.

Cairns Airport chief executive officer Kevin Brown said the casino complemented other activities the Chinese tourists wanted to experience, including dining, shopping and cultural activities.

Casino marketing executive manager Richard Porter said its China strategy included the relocation of Cafe China restaurant to the casino, Chinese language signage and information.

He said casino reps frequented China at least six times a year, worked closely with inbound operators and leading Chinese businessman Harry Sou.

Mr Porter said when China Southern Airlines started flying to Brisbane the casino experienced a "giant leap forward" in Chinese visitors.

So there you go... Packer is far from the only switched on casino and gambling baron. It's going to be mighty interesting to see how Pullman's Alan Tan continues to fair in the Australian "casino wars", as Packer continues on his quest to also takeover Echo Entertainment operations, as well as push forward for his greater "Sin City" Sydney ambitions.

It's said "The house always wins" in casino talk, but can the trio of Crown, Pullman and Echo Entertainment all continue to win big time, or is something going to give (like a merger or acquisition)? Stay tuned as we continue to probe for developments.

Wednesday, July 27, 2011

bwin.party digital entertainment Directorate Change

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15 July 2011

bwin.party digital entertainment plc

("bwin.party" or the "Company")

Directorate Change

The Board of bwin.party announces the appointment of Geoff Baldwin as a non-executive director of the Company with immediate effect. Mr Baldwin replaces Rami Lerner who is stepping down from the Board today as a non-executive director.

Geoff Baldwin's appointment is made following a nomination under the terms of a relationship agreement entered into by amongst others, bwin.party, Emerald Bay Limited and Stinson Ridge Limited that was approved by shareholders on 28 January 2011.

Geoff Baldwin, aged 46, is an investment banking professional with more than 24 years of experience, including serving as a M&A generalist in New York for five years and a technology M&A specialist for the last 19 years, primarily in Silicon Valley, California. He is a founder of GCA Savvian, a global investment bank that is publicly listed on the Tokyo Stock Exchange with dual headquarters in Tokyo and San Francisco. In the United States, GCA Savvian specialises in technology investment banking and is recognised as having a leading franchise in digital media, including social and mobile gaming, internet advertising and ecommerce. Mr Baldwin currently serves on the board of directors of GCA Savvian's listed parent company (GCA Savvian Group Corp.) and its European subsidiary, is a member of the firm's global executive committee and is head of the firm's M&A advisory practice in the United States. Prior to founding GCA Savvian, Mr Baldwin was a Managing Director in Morgan Stanley's mergers and acquisitions group.

Commenting on today's announcement, Simon Duffy, Chairman of bwin.party said:

"We are delighted to welcome Geoff to the Board. Given the pace of change in our marketplace and his wealth of experience of working with high technology and social media companies, Geoff will be well-placed to contribute to the next phase of our corporate development. I would like to thank Rami for his contribution to the Board over the last two years and wish him well for the future."

There are no other disclosures to be made under Listing Rule 9.6.13.

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Friday, July 22, 2011

Casinos Of The World; Land Based And Online Casinos



Sin City Cleopatra Rambo The Godfather Sinatra The Terminator Thor Saturday Night Fever Unicorn Legend Palladium Slot

Punters, here's 10 of the world's top land based casinos for you to mark down in your travel plans.

Monte Carlo, Monaco: Perched above the Mediterranean and bounded by the French
and Italian coastlines on either side, Monaco provides a spectacular and luxurious setting for the wealthy and the wannabees. Home to the Monaco Grand Prix and the legendary Casino de Monte Carlo, this isn't the place for those on a tight
budget. The magnificent Casino hosts the annual European Poker Tour and was also the scene of several James Bond Films, including the original "Casino Royale" and "Golden Eye".

Paradise Island, Bahamas: Located just off the shore of the city of Nassau, Paradise
Island is best known for its sprawling 'Vegas-by-the-sea' resort, Atlantis. The resort spans seven acres along a lagoon, where guests can soak up the Caribbean sun and choose from a variety of outdoor gaming areas. When in need of a break from
the tables, guests can enjoy the private beach or one of the resorts 20 sunlit pools.

Melbourne, Australia: As Australia's sporting and entertainment capital, Melbourne
offers the perfect option for high rollers looking for a local break. Aussies need look no further than Crown Casino on the southern bank of the Yarra River, which is one of the largest casino complexes in the southern hemisphere. The main gambling
floor stretches more than half a kilometre and the casino was the first to introduce the new game Rapid Roulette, which allows players to place bets on a personal electronic touch screen connected to a central roulette wheel.

Macau, China: Known as the 'Monte Carlo of the Orient,' and the gambling capital of Asia, Macau now rivals Monaco and Las Vegas as one of the premier gambling destinations in the world. With no less than 33 casinos, in addition to local horse and greyhound racing venues, Macau is perfect for the betting junkie. The Wynn Macau
casino is a standout, highlighted by 24-carat gold 'Tree of Prosperity' at the entrance, extravagant water displays and Moon Jellyfish Aquarium at reception.

Baden-Baden, Germany: Situated on the western foothills of the Black Forest and on
the banks of the Oos River, Baden-Baden is not your typical casino town. However, in addition to its hot springs and picturesque countryside, the town is also known for its 200-year-old 'Spielbank' casino - the oldest of its type in Germany. With French chateau-style salons rooms named after historical figures such as Madame Pompadour and Louis XV's mistress, the quirky casino provides visitors with a very unique
gaming experience.

Las Vegas, United States: With over 1700 licensed casinos in operation, Las Vegas
offers the ultimate package for travellers who fancy a flutter. A visit to the famous 'Strip' is a must for any player, whether they're looking for a spin on the roulette table or a game of blackjack - this city has it all. The iconic Caesar's Palace
hotel and casino offers 129,000 square feet of casino space plus an endless smorgasbord of entertainment, shopping and fine dining options, including Cleopatra's barge, a floating lounge perfect for a relaxing drink after a jam-packed night on the
casino floor.

Manila, The Philippines: With a favourable exchange rate, Manila provides great value
for Aussies wanting to live the high-life overseas. The city offers a range of shopping and entertainment options, along with a world-class casino at the Hyatt Hotel. Spread across three levels, the sparkling casino offers the newest in gaming
facilities for both hotel guests and visitors, and is just a short distance from Manila's tourist hub.

Sun City, South Africa: Known as 'Africa's Kingdom of Pleasure,' this luxury resort
and casino complex, just two hours from Johannesburg, boasts two large casinos, two 18-hole golf courses and a wildlife reserve. At the extravagant yet picturesque Palace of the Lost City, guests are treated to stunning valley views from the guestrooms, along with exclusive access to the Grand Pool. The nearby Sun City Casino is the entertainment Mecca of the resort, featuring a myriad of gaming options as well as an indoor jungle of native foliage and water fountains.

Atlantic City, United States: Regarded as the US's 'Las Vegas of the East', Atlantic City in New Jersey is renowned for its gambling, shopping and fine dining. Towering above the banks of the Atlantic Ocean, the Trump Taj Mahal casino is an icon of the city, with an on-site shopping district and an abundance of restaurants and bars. The
157,000 square-foot casino is also hard to miss, with 3,500 slot machines and 200 table games. Unveiled in 1990 by a number of celebrities, including the late Michael Jackson, the casino is the second-largest in Atlantic City and well worth a visit.

Genting Highlands, Malaysia: Nestled on the Titiwangsa mountain range, just an hour's
drive from Kuala Lumpur and 6,000 feet above sea level, the Resorts World Genting offers 360-degree views of the surrounding countryside. This spectacular resort has first-class accommodation, dining and entertainment, while avoiding the hustle and bustle of a capital city. The on-site casino, which covers 200,000 square feet, is Malaysia's sole gaming venue and is divided into separate themed areas, such as Hollywood and Monte Carlo, for the ultimate gambling experience.

Online Casinos:

PartyCasino.com : The world's leading online casino brand and part of Bwin.Party Digital Entertainment. Play for free or play for money at PartyCasino.com New players get up to $3000 sign up bonus via Media Man.

VirginCasino.com : Virgin Casino is part of Virgin Games. The parent company is Virgin Enterprises Limited, the creation of the world's most famous and celebrated entrepreneur, Sir Richard Branson. Unfortunately the casino does not accept players from many countries due to what is known in legal circles as "grey areas". Most European players can play, but no Americans, Canadians, Australians or New Zealanders.

Captain Cooks Casino : Was once a very popular online casino with Australians and New Zealanders, however we understand these days they can only accept players from a few regions such as Europe, South Africa, Canada and South America.

PKR : Once only a 2D online poker room, they are now more 3D and offer online poker and a good range of online casino games, including classics, Marvel slots and table games.

Media Man's top online casino choice: PartyCasino.com PartyCasino is a multi-time Media Man 'Online Casino Of The Month' winner and have also won awards from EGR. Earlier this year PartyGaming merged with Bwin to create the worlds leading igaming company, Bwin.Party Digital Entertainment.

News

Playtech Signs Gala Coral Contract, Acquires Mobile-Bet Company...


Playtech Ltd, the Internet gambling software maker and content developer which has a joint venture with William Hill Plc (WMH), said it signed a long-term contract with Gala Coral Group Ltd., and acquired Mobenga AB, a mobile-phone sports-betting company.

Playtech will pay as much as 15.8 million euros ($22.4 million) for Mobenga, the Isle of Man-based company said in a statement. Playtech also said second-quarter revenue rose 7 percent to 39.6 million euros over the same period a year earlier, led by online casino games.

Gala Coral, which has 2,000 betting shops in the U.K. and Italy, should become one of Playtech’s top three clients within a year after its software is transferred, in 2012, Playtech’s Chief Executive Officer Mor Weizer said in a telephone interview. Mobenga will help Playtech expand in mobile telephone gambling, which generates 30 percent of bets for some companies, he said.

“This is a very important win for us,” Weizer said. “We already have most of the established operators in the U.K., and Gala Coral we were after for a long time.”
Playtech gained 18.25 pence, or 5.4 percent, to 356.75 pence at 8:47 a.m. in London, after earlier rising as much as 6.3 percent. The shares have fallen 16 percent so far this year, giving the company a market value of 866.3 million pounds.

Stockholm-based Mobenga will give Playtech the ability to combine sports-betting, casino and poker games in one mobile- phone application, Weizer said.

Playtech generates more than 10 million pounds ($16.1 million) from its biggest client, Imperial E-Club Ltd., Weizer said.

‘Players’

Most of the company’s clients attract players through sports, though they make most of their money through games, so they’re always seeking to convert sports betters to game players, he said.

Second-quarter casino revenue gained 9 percent to 27.3 million euros, and bingo sales increased 32 percent to 3.6 million euros, the company said.

Poker sales dropped 32 percent to 5 million euros, the company said. The poker business declined even though the U.S. charged founders of online poker companies still accepting games in the country with money laundering in April.

Weizer said the companies still had cash to lure poker players. Poker numbers have been “picking up” since the end of June, when one of the companies stopped play, he said. Full Tilt Poker, then the world’s second-biggest poker site, lost its license from Alderney on June 29.


PartyCasino Gets New Games...

Aztec Gold, Atomic Fruit, Nag's To Riches and Fairies Forest. Check out the new games here.

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Thursday, July 14, 2011

PartyCasino Wins Media Man Online Casino Of The Month Award

PartyCasino.com has been awarded the Media Man and Casino News Media "Online Casino Of The Month".

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Bwin.Party Digital Entertainment's igaming suite has grown a custom to winning awards since they first opened for business in 1997.

The competition to knock off PartyCasino.com for the coveted award was intense again this month with massive bids from both WPT Casino, Captain Cooks Casino, Virgin Casino, Betfair, PKR and Noble Casino however there can only be one winner... ladies and gentlemen, that's PartyCasino.com

The award follows PartyPoker's EGR Poker Operator Of The Year and PartyGaming also made the shortlist for EGR Operator Of The Year. Recently PartyGaming's PartyPoker.com also won the Casino News Media "Online Poker Website Of The Month".

The Media Man - Casino News Media accolade is based on a combination of elements including user experience, innovation, trustworthiness, customer service, gameplay, affiliate program offerings, newsworthiness and company values.

PartyCasino.com is one of a number of Bwin.Party Digital Entertainment brands.

The most popular PartyCasino.com games of late include Frank Miller's Sin City, The Sting, Heist, Circus, Rambo, Palladium Slot, The Godfather, Sinatra, Slotbox, Call Of Duty 4: Modern Warfare, Mission: Impossible, The Terminator, Cleopatra, Sinatra, Thor, The Incredible Hulk, The Amazing Spider-Man, Monopoly, Resident Evil, Melon Madness, Wheel Of Fortune and Mega Fortune Wheel.

The PartyCasino.com jackpot is currently approaching the $4 million mark. Players can also compete for The Big One and Marvel Hero Jackpot, playing the Marvel super hero themed online slot games.

PartyCasino's most recent game releases include Frank Miller's Sin City, The Sting, Enchanted Unicorn, Shaaark! SuperBet, Crocodopolis, Alice's Wonderland, Glamour Puss, Super Cubes, Heist, Palladium Slot and Circus Slot.

Bwin.Party Digital Entertainment Co-CEO Jim Ryan has gone on record advising PartyCasino will soon feature more Hollywood blockbuster themed slots. A few in the know journalists and media agents have been recently tipped off that an all time classic movie adaption will be showcased in the PartyCasino portfolio within 1 month. PartyCasino has the world's most impressive line up of Hollywood themed games, and more are just around the corner.

PartyCasino.com and PartyPoker.com customers can also benefit from rewards and bonuses via PartyPoints and the Palladium Lounge. Be certain to check out the PartyCasino exclusive "Cash Machine" that is being championed as one of the greatest online casino promos ever.

Media Man, Casino News Media and Global Gaming Directory do have a b2b relationship with PartyGaming, as they do with dozens of other companies in the gaming, igaming, media and entertainment industry.

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Saturday, July 09, 2011

Australian Gambling News, by Greg Tingle - 10th July 2011


Media Man Crown Casino James Packer Tabcorp Holdings Star City Games NRL Internet City Of Dreams Macau Bwin.Party Digital Entertainment Australia

Australian gambling continues to be red hot. We've got political fun and games, casino developments, revamps, and more. Media Man with the latest and greatest from down under...


Violence At Crown Casino; Punters Death Sparks New Claim...

A Melbourne bloke says he was bashed by about eight Crown Casino security guards who chased him out of the casino and left him a crimson mask. The 40-year-old man's case is 1 of at least 5 being handled by Melbourne law firm Arnold Thomas and Becker involving Crown security staff. The punter alleges that after a verbal war of words with security guards late last year, he was chased out of the casino and bashed by the group of guards. He alleges he was then dragged further down the road, possibly to remove him from the view of cameras, where he was again assaulted. A report was made to police, but a spokeswoman said they were unable to comment on the progress of the investigation. Solicitor Michel Margalit said one case currently being handled by the firm involved a security guard who had been allegedly bashed by a patron. "Our firm has been involved in an alarming number of cases involving allegations of violence at Crown Casino," she said. "It is extremely concerning that these incidents appear to continue at one of Melbourne’s major entertainment venues." The revelations come after 40-year-old Anthony Dunning died in The Alfred hospital on Thursday following a dispute with Crown Casino bouncers on Sunday. Dunning was in the casino's Velvet Room about 10.30pm when he was pushed to the ground and pinned to the floor by up to 6 casino bouncers for 6 minutes. The cause of his death has not been determined. Detective Senior Sergeant Ron Iddles, of the homicide squad, said CCTV footage of the encounter shows a clearly intoxicated Dunning being escorted from the crowded casino. "From what I can see on the video footage, I don't think that he has done anything to provoke them [the guards, but] I can't hear what's being said," he said. "Maybe he said something which gave them some belief that he was going to do something, so it's critical to actually ascertain what was being said." He said the footage showed Mr Dunning was not struggling while he was held down, with his legs, arms and head pinned to the floor, for up to six minutes. While he was on the ground Mr Dunning fell unconscious and suffered a cardiac arrest. Crown Casino did not contact police about the incident, despite having what Senior Sergeant Iddles said was a "moral obligation" to do so. Mr Dunning's friend, Matthew, suffered a broken nose and fractured arm during the same scuffle with guards. Matthew alerted police at 10am on Monday, when Dunning was on life support. A post mortem is being carried out on Dunning’s body to determine the cause of death. Punters and guards are urged to respect one another to keep further incidents at a minimum. The recent casino bashings have been damaging for Australian casinos, namely Crown, but insiders say the casino will bounce back and that the investigation appears genuine.


Crown Casino Patron Suing MSS Security; Casino Gets More Bad Press...

A punter ho claims he was knocked for six by a bouncer aka guard at Crown casino is suing a security firm for damages. As police investigate the death of Crown patron Anthony Dunning this week, it can be revealed that Waqas Ali Khan, 23, is suing MSS Security over an unrelated incident. Khan claims he suffered facial injuries, a fractured jaw, and psychological injuries, including stress, anxiety and depression, according to court documents. Khan was out with friends when he ended up at the casino early on August 1 last year. "He goes out on a Saturday night to have a good time with his mates and he ends up in hospital," said his lawyer, Nowicki Carbone partner Nunzio Tartaglia. He said a security guard had been talking to one of Khan's friends because he believed he was taking a video on his phone, and Khan went to his friend's aid. "A lot of it he does not remember, because he was knocked out," Tartaglia said. "Friends told him he was punched. It was totally unprovoked, from our account." Tartaglia said Khan had had four months off work as a result, and was seeking damages. Khan has filed a writ in the County Court against MSS Security, which he alleges was contracted to provide security services at the venue. Another man told the Herald Sun yesterday that about a year ago, security staff at the casino had tackled him and a friend to the ground and started hitting them, after they'd been asked to leave for being too loud. The man, who wanted to be known only as Tom, claims they were put in thumb locks, mocked, and forced to sing Baa Baa Black Sheep. He alleged they were taken into a back area of the casino and thrown against walls.
"I was pretty scared, to be honest," said Tom, now 22. "It was like a movie. I couldn't believe they would take you out the back and beat you up." A criminal lawyer, who did not want to be named, said it was possible that if the security guards involved in the incident with Dunning were found to have caused his death, they could face manslaughter charges. He said reasonable force could be used for protection, but it could not be excessive. "It must be proportionate to the threat faced." Nowicki Carbone partner Tony Carbone said that a "minute of madness" could cost people dearly. Not only could those involved in violence face charges, but they could be sued; any judgment could hang over their heads for 15 years, and in some cases could lead to bankruptcy. MSS Security and Crown Casino are not commenting.


Land Based Casino Robin Hood Blackjack Ace To Give Back In Australia...

Meet the modern day Robin Hood. He spends a lot of his time on the gambling floors of casinos, taking his winnings and donating them to the needy.

Not much is known about the secretive American but we know this...He plays blackjack under the pseudonym Robin Hood 702, and he is excellent at it. A high-stakes player, he wins thousands of dollars at a time.

He gambles in disguise, donning beards, glasses and hats. And he will visit down under next month to "steal" from our land based casinos and give away his winnings. He has asked Australians to visit his website and nominate a person or family in need of help - such as victims of natural disasters, illness or financial hardship.

"I will then pick a family or individual and fly them to the casino for the weekend, all expenses paid, and while they're enjoying the betterments of life I will be down at the casino playing blackjack for them," Hood advised.

He's given away $1 million plus to date. When he loses, the people Hood has chosen to help still get 50% of their bills paid, even if it means digging into his own savings.

He helped one American family wipe away more than $35,000 in debt, which they had accumulated from medical expenses while their three-year-old daughter battled brain cancer. He gave another woman more than $20,000 to care for her elderly parents.

He has also been known to wander around food courts pretending to be homeless, asking people for a bite of their sandwich and giving hundreds of dollars to those who say yes.

Hood's snack for winning big began when he was introduced to blackjack at 16. "First time I played, I won $122," he said. "I thought I broke the bank. Boy, was I wrong."

He practised his game by watching and learning but he does not like to play online.

He speaks of gambling with the likes of the late, great Kerry Packer..."he was a big gambler" - and being inspired by the late media mogul's generosity. But his mother, whom he cared for before she died, is his biggest motivation. "I watched my mother as a child help other people and do kind things and I just want to do the same."

Though he is much discussed on internet gambling websites and forums, he shies away from talking about his personal life with his Maid Marian (who calls herself Lady Greice) and does not show off his wealth.

"I try to keep the focus more on the gift, and not on the person giving it.
I also want to inspire other Robin Hoods, perhaps doctors and lawyers or business executives, who may consider giving to people in need. I would like to see an army of Robin Hoods."

Readers wishing to nominate themselves or someone they know to Robin Hood 702 can do so at www.robinhood702.com Good luck and be merry.


Star City At Sin City To Reach For The Stars, Dolphins And Whales...

Sydney's Star City is to relaunch in September with a brand new look and new name - The Star.

September 15 is set to be the day of the huge happening.

Looking to establish itself as Sydney's must-see tourist destination, owner Echo Entertainment Group has built an entertainment precinct which insiders say rivals that of Melbourne's Crown Casino complex and Perth's Burswood Dome.

"Until now, Star City did not realise its fullest potential as much beyond a casino," The Star's managing director Sid Vaikunta told the press "Our entire goal here is to, just like a star, create multiple reasons for people to be here. The casino is one amenity amongst several. In the past, the casino has been one amenity of one.

"For us, creating multiple reasons to be here, multiple reasons to come back, that is the fundamental shift from where it has been to where we are going."

Echo Entertainment, which de-merged from Tabcorp last month, has spent $860 million to bring The Star up to scratch with the aim of countering the highly competitive gaming market booming in Macau and Singapore.

In May, gambling and media king James Packer, who has controlling interests in Melbourne and Macau's Crown complexes and Perth's Burswood Casino, controversially said Australia's tourism industry was tired and under siege from more competitive Asian countries.

World Economic Forum figures show Australia's ranking in travel and tourism competitiveness dropped from fourth place in 2008 to an unlucky 13th.

"The market Australia should be aiming for is the affluent and rising middle-class Asian market," Packer said. "That is who Australia needs to be aiming for, because we are too far from Europe and too far from America."

Star City in Sydney faced the double problem of having to wrestle with the gaming growth in Asia as well as the strong offerings of Crown and Burswood.

Crown and Burswood will "complement" The Star and hopefully bring more tourists to Australia as a whole, Vaikunta said.

"This country deserves more than one casino that is talked about and no doubt, The Star should be that to Sydney," he said.

The new development will include restaurants from some of the world's top chefs, among them David Chang, Adriano Zumbo and Stefano Manfredi, as well as a raft of entertainment outlets and retail from everyday fashion to high-end stores.

Echo Entertainment will continue to use its 2000-seat Lyric Theatre, hosting Hairspray The Musical, and is planning a much bigger, world class, entertainment centre with a 4000-seat capacity. A five-star hotel will open later this year, adding 171 rooms to the apartment-style and tower hotel offerings already containing 479 rooms.

Architects have "flipped" the building, meaning Pirrama Rd will provide the main entrance to the complex instead of the previously used Pyrmont St.

"In the past we have been introverted and non-inclusive in our architecture but now we're opening up to the harbour and the city of Sydney," Vaikunta said.

While trying to entice more foreign visitors, Vaikunta said it was also vital Sydneysiders embrace the new precinct. For Echo this also meant coming up with a new name.

"What became clear to us is that Star City is in a beautiful city already, the city of Sydney. We are not a city within a city. So it became a very easy job of just eliminating the word city completely," Vaikunta said.

"First and foremost, The Star has to become a destination for Sydney.

"It has to become a place that Sydney is proud of, a place that becomes a part of the landscape of Sydney. If we are able to deliver, it will become a star within the city."

It'll bring new life to entertainment.

Sporting a new 4000-seat theatre in the planning to open next year, The Star aims to establish itself as Australia's top live entertainment venue.

Its owner, Echo Entertainment Group, has set its goal to attract top international performers like Prince and Elton John for several week residencies as well as big-budget stage productions.

"Sydney is hungry for an events centre that is close, that can accommodate 4000 people with high-end bars, not a bad seat in the house, the best acoustics, and to have it all here," The Star's managing director Sid Vaikunta said.

Illustrating the calibre of artists The Star is targeting, Sir Elton will play two nights at the Lyric Theatre in November as part of extended re-launch celebrations.

And multiple Academy Award winner Kevin Spacey will headline the Sam Mendes-directed play Richard III in the Lyric Theatre for 11 performances from December 1.

Complementing the current facilities, a ton of new and exciting offerings are planned for the precinct.

As well as world-class restaurants with top chefs, the new entertainment centre is planned to house major events such as televised award ceremonies (such as the ARIAs) as well as extended runs of shows for big-name artists and performance troupes like Cirque du Soleil.

"Until the events centre and our entertainment centre is built, we don't really get to throw the kind of events we want to throw," Vaikunta said. "We can explore a production or a review show once the event centre is in place.

"But the potential to have a headline artist, much like Celine Dion did in Las Vegas, or Prince or Elton John, for a headline artist to come here to a city like Sydney, which they love, to have hotel suites and penthouses that they can stay in to do three - or four-week shows is an absolute winning formula."

Las Vegas casinos are famous for having high-profile entertainers as resident artists, performing runs that can go for years. For instance, Celine Dion performed for five years from 2002 at Caesars Palace, Barry Manilow played the Las Vegan Hilton for five years until December 2009, while Prince is performing every Friday and Saturday at The Rio.

"We'd be more likely to bring out big stars for, say, a 12-week run over summer than permanently," Mr Vaikunta said.

CHEFS AND RESTAURANTS...

David Chang - Legendary NY chef will open Momofuku

Teage Ezard - Melbourne favourite will open a contemporary Australian grill

Stefano Manfredi - The famous Italian will treat diners to modern Milanese cuisine

Chase Kojima - To run a contemporary Japanese restaurant in the new five-star hotel

Flying Fish and Chips - Sydney restaurant Flying Fish will operate a fish and chip outlet

Golden Century - An offshoot of the Chinatown institution will open

Adriano Zumbo - MasterChef’s dessert superstar will open a patisserie showcasing his famous treats

SHOPPING...

More than 20 retail stores, featuring leading luxury brands will be found at The Star

The 5500m2 space, also featuring dining outlets, will connect the hotel, refurbished casino and other entertainment venues

PARTIES...

Cherry - A new stylish cocktail bar with views of Sydney Harbour

Rock Lily - A live music bar has opened already, staging Good Charlotte

Lyric Theatre - Currently hosting Hairspray The Musical, seats 2000 people

Concert venue - A 4000-seat entertainment centre to open late 2012

International artists - Elton John and Kevin Spacey begin an influx of OS stars

Halo Bar - showing sport 24/7 on 50 LED big-screen TV

GAMBLING...

300 gaming tables

High rollers flown in via private jet...a Bombardier Global Express XRS

VIP gaming - New luxury area is under construction on level 17

New five-star hotel - 171 rooms including four high-roller suites with butlers

Other - ask the friendly staff and management


Australian Soft Rockers Air Supply To Perform In Michigan, USA...

Island Resort and Casino - Mark it down. July 22 and 23, Australian soft rockers Air Supply will perform at the casino in Harris in the U.P. Tickets are $25.
Tickets are at www.islandresortandcasino.com


Pullman Cairns First Hotel In Australia To Introduce Optimum Service Standards To Boost Chinese Inbound Market - 15th June...

The Pullman Reef Hotel Casino in Cairns has been announced as the first hotel to be accredited to Accor’s new Optimum Service Standards for Chinese Visitation, paving the way for the hotel to attract greater numbers of Chinese visitors to North Queensland.

The formal accreditation follows this week’s announcement in Cairns by Federal Tourism Minister, Martin Ferguson, of a new 10-year strategic plan aimed at boosting China’s inbound tourism to Australia. He extolled the tourism industry to more actively cater for the Chinese market, which is the fastest growing inbound market for Australia, and already worth over $3 billion a year to the economy.

Earlier this year, Accor - Australia’s largest hotel group with 150 hotels under brands such as Sofitel, Pullman, Novotel and Mercure – announced that it would implement an Optimum Services Standards program for hotels in its group that aimed to attract large-scale visitation from the Chinese and Indian markets. It involved hotels implementing a wide range of services to cater for the specific needs of these two growth markets, and only hotels that met (and maintained) these standards would be accredited to pitch for this business.

Recognising the potential of Chinese inbound for the Cairns and Tropical North Queensland markets, the Pullman has led the way with adopting services to meet the needs of the emerging China market. These include translation of in-room collateral and the Welcome Kit to Mandarin, Mandarin speaking staff available to handle guest queries, all reception staff trained to give basic greetings in Mandarin, Chinese breakfast and mini-bar items, green tea and comfort items such as slippers.

In addition, the Pullman has implemented training for all staff on Chinese cultural practices, so that they can better understand the specific needs and requirements of Chinese travelers.

Commenting on the accreditation, Pullman General Manager, Adrian Williams, said that he was very pleased that his hotel was playing a pioneering role in the national push for more Chinese inbound tourists.

“The growth in Chinese inbound isn’t new, but the pace of the growth highlights the need for the industry to really look at what is being provided for Chinese travelers and to enhance the offer, because this market represents a significant future for our tourism industry,” said Mr Williams.

“Many of the measures under the Optimum Service Standards program are fairly straightforward, but it sends a strong signal to Chinese operators that Australia is not only welcoming their clients, but going out of their way to ensure they feel as comfortable as possible when they are here.

“Cairns and far North Queensland have so much potential for this market. The Great Barrier Reef is the primary draw-card, but Cairns has many other attractions - natural and man-made - that our ideal for Chinese tourists. The climate is appealing, our infrastructure is well developed, there is good shopping and entertainment, high quality restaurants, and our prices are very competitive.

“It was very encouraging that Tourism Minister Ferguson chose Cairns to launch the new China strategy here in Cairns, so it is now up to us operators to translate the strategy into action on the ground.

“The Optimum Service Standards will hopefully lead other North Queensland operators to follow suit and really look at the specific needs of Chinese travelers.”

Pullman Reef Casino Cairns is the largest hotel, tourism and entertainment complex in Far North Queensland, offering 5-star accommodation, the award-winning Tamarind restaurant, the Cairns Wildlife Dome (where visitors can view Australian wildlife icons such as kangaroos, koalas and crocodiles), a range of cafes, bars and shopping, and the Reef Casino.


Casino Slashes Number Of Planned Pokies...

The operators of the Alice Springs casino have reduced the number of extra gaming machines it had planned to install. Earlier this year, Lasseter's Casino started work on a $35 million project that it said would include 100 more poker machines. Shortly after, the Northern Territory Licensing Commission said it had not approved any increase in gaming machine numbers. It said it would take community concerns into account when deciding. Local social welfare groups raised concerns the increase would adversely affect the relatively high proportion of low-income local residents in the central Australian town. The casino released a statement saying the increase is now 30 machines. It said the decision had been made after "community liaising". The extra machines are scheduled to be installed by the end of next year. The casino expansion project is scheduled due to be finished by early 2013.


Former Online Casino A To Head Up Anti Cyber Crime Unit In Australia...

The was the need to create a "hunter" to combat cyber crime in Australia, an expert with a background in online casino design has warned.

Recently appointed Asia-Pacific director of the Global Institute for Cybersecurity + Research, Australian cyber security expert Craig Wright advised there was a lack of fundamental skills in security training.

"Things like .NET have become very sexy. But from a security point of view, assembly language coding has far more relevance," Dr Wright said.

The GICSR is an international non-profit organisation seeking to advance a comprehensive range of cyber security initiatives, cyber innovations and research. It is funded by a range of organisations including the National Security Agency and Department of Homeland Security in the US.

"When you are reverse engineering malware, you need to have knowledge right down to the base level first, and there is little being done about it anymore," Dr Wright said.

"We are not going into the depth that is necessary to fight, combat and find where the cyber crime initiates."

Dr Wright, an adjunct lecturer at Charles Sturt University, said there should be a focus on creating security specialists with a deeper knowledge base.

"So when a piece of malware or some other code comes out they can understand it at a fundamental level, they can start reverse engineering it, they can pull it apart and see how it was created," he said.

Dr Wright, who designed the architecture for the world's first online casino, Lasseter's Online (no longer online), in the Northern Territory, will focus on establishing a regional centre of excellence in cyber security for the GICSR.

In the past, Dr Wright has also designed and managed the implementation of a number of the systems that protect the Australian Stock Exchange.

The centre of excellence will involve the region's leading research organisations and universities and will initially focus on establishing doctoral research projects in cyber security priority areas such as cyber extortion, identity theft and money laundering.

"The attacks are becoming more and more sophisticated and we are not banding together to actually fight it yet," he said.

Dr Wright said the GICSR would look to establish similar relationships with regional intelligence agencies, governments and security vendors to those that it has in place with the groups in the United States.

The focus of the relationships would be to assist government, industry and security vendors to be much more aligned to cyber threats.

"Until we start approaching this collaboratively and thinking internationally, we are going to have huge problems and they are just going to get worse."


Casino News Media Website Portal Relaunched; International And Australian Content...

The ultra popular casino and gambling news website portal www.casinonewsmedia.com has been relaunched. The blog is updated daily and it also sports numerous news stories tipped off to friends in the business including at the world famous Gambling911.com and Poker News Daily websites. Multimedia can also be found at it's YouTube and don't forget the profiles section where 100s of personalities and brands are showcased. There's even some interviews with the likes of Bwin.Party's Jim Ryan, Virgin's Richard Branson and some Media Man management, of course! Last but not least, don't forget to check out the promotions and advertising sections, but the blog is a must!


Punters, er readers, stay glued to Media Man reports for more "can't miss" information on Australian pokies, gaming and casino wars.

*Media Man http://www.mediamanint.com is primarily a media, publicity and internet portal development company. They cover a dozen industry sectors including gaming. Media Man also publishes Media Man News

*The writer owns shares in Crown Limited

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